Date-wise News
The flagship annual conference brought together industry leaders from across India to reflect on a decade of institution-building, acknowledge collective achievements and more
e4m Staff Feb 16, 2026 7:13 PM
Altman positions India as central to AI’s global future, highlighting access, capacity and education as crucial pillars
e4m Staff Feb 16, 2026 5:41 PM
The new identity is deliberately purpose-led — aligning employee experience, customer engagement and commercial strategy under a single, unified narrative
e4m Staff Feb 16, 2026 4:46 PM
At India AI Impact Summit, Vaishnaw outlines India's strategy to protect creators' rights while harnessing AI as a tool to enhance, not replace, human creativity
e4m Staff Feb 16, 2026 4:24 PM
The buzz comes as WPP consolidates creative assets under a unified structure and Omnicom Group folds four PR agencies into two
Kanchan Srivastava Feb 16, 2026 4:06 PM
Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, speaks to Dr. Annurag Batra on winning the ad world, AI-era strategies & which holding companies are losing ground
Pritha Pahari Feb 16, 2026 3:50 PM
The visit brought together senior members of the state cabinet and representatives from the Gates Foundation for discussions centred on expanding collaboration in key public sectors
e4m Staff Feb 16, 2026 3:41 PM
Ruder Finn will lead corporate and product communications across devices, IoT, and ecosystem in India
e4m Staff Feb 16, 2026 3:23 PM
The company has announced partnerships across enterprise, education, and agriculture
e4m Staff Feb 16, 2026 3:10 PM
From quick creatives to celebratory visuals, timelines reflected how brands respond to shared national moments
e4m Staff Feb 16, 2026 2:36 PM
Last month, e4m had reported that as part of its revamped organisational structure, a workforce rationalisation exercise could impact nearly 180 to 200 employees
e4m Staff Feb 16, 2026 1:16 PM
As per the approved demerger scheme, shareholders of HUL as on the record date of December 5, 2025, received one equity share of Kwality Wall’s (India) Limited for every one equity share held in HUL
e4m Staff Feb 16, 2026 1:05 PM
As part of the campaign, the brand has released three short digital films capturing relatable mix-ups
e4m Staff Feb 16, 2026 1:02 PM
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
Guest Column: Vivek Das, Chief Digital Officer at Madison Media, shares insights on Claude Cowork
Vivek Das Feb 16, 2026 12:31 PM
Dhruv Bogra, who has served as Country Director since 2019, will continue to remain closely associated with the brand as Advisor to the Board
e4m Staff Feb 16, 2026 11:57 AM
Bobby Kuramdas has previously held senior leadership roles at Prime Developments, Conscient Infrastructure, Kingfisher Airlines, among others
e4m Staff Feb 16, 2026 11:49 AM
Dr. Annurag Batra, Chairman & Editor-in-Chief of the BW Businessworld Group and the Founder & Editor-in-Chief of the e4m Group also attended the celebration
e4m Staff Feb 16, 2026 11:27 AM
Archana Kapoor, Founder of SMART and The Radio Festival, shares insights on radio as critical infrastructure in the age of AI, roadmap for the future and more
e4m Staff Feb 16, 2026 11:14 AM
Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches
e4m Staff Feb 16, 2026 9:27 AM
At Prayagraj’s Magh Mela, brands are tapping into the high footfall with activations; many moving beyond symbolic presence to on-ground experiences, high-visibility signage & BTL activations
Sunidhi Vijay Feb 16, 2026 9:22 AM
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out
Kanchan Srivastava Feb 16, 2026 9:05 AM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category
Pooja Yadav Feb 16, 2026 8:37 AM
Previously, Rachit Mishra served as Head – Brand Marketing and Communications at CJ Darcl Logistics
e4m Staff Feb 16, 2026 8:27 AM
As MD of BBH India and President (North & East) for Saatchi & Saatchi and Propagate, Himanshu Saxena is betting on integration over independence, and rewriting the rules of agency leadership
Aryendra Khan Feb 16, 2026 8:23 AM
The MediaSense report says that out of 3,885 pitches tracked during the year, Publicis secured 1,458 wins
e4m Staff Feb 16, 2026 7:55 AM
Prior to this appointment, Tanushree Radhakrishnan served as Head of Biddable, APMEA, at WPP Media
e4m Staff Feb 16, 2026 7:46 AM