Date-wise News
The change in ownership is expected to come into effect after the 2026 season of the Indian Premier League
e4m Staff Mar 24, 2026 9:02 PM
With Jameel Jamali trending online, brands are quick to adapt his now-viral line into playful, product-led posts
Vaishnavi Deshpande Mar 24, 2026 7:14 PM
Previously, Mehta has held leadership roles at JCI Automotive (now Adient), Delphi Automotive, and Flextronics
e4m Staff Mar 24, 2026 7:07 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
The platform integrates partnerships into YouTube Studio, aiming to simplify how advertisers discover creators and execute campaigns
e4m Staff Mar 24, 2026 6:30 PM
In this role, Pratyush will play a key part in strengthening Persistent Systems’ marketing strategy, brand positioning & stakeholder engagement
e4m Staff Mar 24, 2026 5:35 PM
In February, the Ministry of Electronics and Information Technology amended the IT Rules, 2021, cutting the takedown window from 24–36 hours to 2–3 hours
e4m Staff Mar 24, 2026 5:33 PM
In an order dated 6 March, the Ministry of Information and Broadcasting directed BARC to suspend TRP reporting for four weeks
e4m Staff Mar 24, 2026 5:14 PM
As part of the overhaul, ZEEL has elevated multiple executives into Chief Sales Officer (CSO) roles across key markets and content clusters
Imran Fazal Mar 24, 2026 5:08 PM
The campaign blends nostalgia, humour and cinematic storytelling to showcase how effortlessly the Škoda Kushaq wins hearts
e4m Staff Mar 24, 2026 4:20 PM
Prior to joining Sterlite Electric, Frederic Andre M Trefois was associated with Sécheron Hasler Group and SNC-Lavalin Inc
e4m Staff Mar 24, 2026 4:06 PM
Nearly 200 protesters, including researchers, academics and AI safety advocates, took part in the march
e4m Staff Mar 24, 2026 3:56 PM
Current CEO Sangeeta Tanwani will continue in her role until 30 September 2026
e4m Staff Mar 24, 2026 3:42 PM
According to Comscore MMX Multi-Platform data for February 2026 (Desktop + Mobile), NDTV.com recorded 37.3 million users
e4m Staff Mar 24, 2026 3:40 PM
The ABBY Awards 2026 is scheduled to take place on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 24, 2026 3:18 PM
Verve Media will work with the Kaabil Kids team across discovery and visibility audits, technical SEO improvements, and content restructuring
e4m Staff Mar 24, 2026 3:09 PM
Hooda has held leadership roles at Hexaware Technologies, L&T Technology Services, Tata Technologies, among others
e4m Staff Mar 24, 2026 3:01 PM
According to the study Final 2025 Global New Business Barometer published by COMvergence, Mediabrands, Dentsu, Havas Media Network and Omnicom Media Group were among the other major contenders
e4m Staff Mar 24, 2026 2:50 PM
The tool is intended to support the full purchase journey, from product discovery to checkout
e4m Staff Mar 24, 2026 2:32 PM
Under the mandate, the agency will lead the brand’s creative and social media communication across platforms
e4m Staff Mar 24, 2026 2:11 PM
As the excitement around “Dhurandhar” gathers pace, brands are tapping into the cultural moment, turning the film’s tonality, dialogues, visual cues into reactive marketing across OOH & social
e4m Staff Mar 24, 2026 1:49 PM
Anant Goenka has been appointed Vice Chairperson, while Dhruba Mukherjee continues in his role as Treasurer
e4m Staff Mar 24, 2026 1:38 PM
Former TV9 communications leader to spearhead brand strategy, media relations, and marketing initiatives
e4m Staff Mar 24, 2026 1:33 PM
The solution integrates BARC’s linear television data with Nielsen’s digital measurement capabilities across connected TV, mobile and desktop
e4m Staff Mar 24, 2026 1:14 PM
Prior to joining dentsu, Marcin Sosiński was with McCANN Poland for over 14 years.
Prior to her elevation, Tara Kapur held the role of India Market Lead, Duolingo English Test
e4m Desk Mar 24, 2026 12:53 PM
Digital media accounts for Rs 1 trillion in revenues for the first time; M&E sector expected to reach Rs 3.3 trillion by 2028, says the report
e4m Staff Mar 24, 2026 12:43 PM
Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company
e4m Desk Mar 24, 2026 12:39 PM
Prior to this, Kohli was with Publicis Media as APAC Executive Director, Investment, Accountability & Partnerships
e4m Desk Mar 24, 2026 12:25 PM
As per the report, while Free TV added 4.5 million subscriptions, Connected TV grew by around 10 million, underlining a shift in consumption rather than a contraction of the medium
Aditi Gupta Mar 24, 2026 12:22 PM
The agency will handle Unilever’s foods business group across 13 markets
e4m Staff Mar 24, 2026 12:15 PM
Prior to this, Chaitanya Sinha held the role of Vice President Sales- South East Asia at the company
e4m Desk Mar 24, 2026 12:05 PM
Creative Agent and Ads Agent leverage Amazon’s AI capabilities and first-party insights to help brands create, launch and optimise campaigns
e4m Staff Mar 24, 2026 11:45 AM
The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives
e4m Staff Mar 24, 2026 11:38 AM
The study by the Esya Centre highlights that the current NTO and new regulatory framework have introduced a 2-part pricing model comprising a network capacity fee and separate content charges
e4m Staff Mar 24, 2026 11:20 AM
Kevin Vaz, Chairman FICCI Media and Entertainment Committee and CEO-Entertainment, JioStar, at the launch of the FICCI–EY M&E report, said multiple platforms are growing together rather than competing
e4m Staff Mar 24, 2026 11:11 AM
Dutta joins the company after a long stint of nearly 15 years with Jubilant FoodWorks Ltd
e4m Staff Mar 24, 2026 10:58 AM
The platform is a business news and insights portal shaped by years of reporting on companies, markets, leadership, and economic change
e4m Staff Mar 24, 2026 10:54 AM
Shekhar Khanna has been named as Chief Strategy Officer at the creative agency
e4m Staff Mar 24, 2026 10:35 AM
A proposal has been raised urging the state government to examine regulatory or policy measures to curb teenagers’ access to social media and the internet
e4m Staff Mar 24, 2026 10:00 AM
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
The Central Bureau of Communication has said that agencies will be tasked not just with running paid ads, but also with embedding government messaging within creator content
Chehneet Kaur Mar 24, 2026 9:53 AM
In an exclusive conversation with e4m, Dish TV CEO Manoj Dobhal said the DTH industry must first stabilise amid subscriber losses and OTT competition before it can return to growth
Aditi Gupta Mar 24, 2026 9:41 AM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
Ullas Vijay, CMO, Duroflex, shares about the brand’s expansion roadmap, the shift from comfort-led to stress-led storytelling, and the growing role of experience centres as a key marketing lever
Pooja Yadav Mar 24, 2026 9:22 AM
From witty one-liners on paper bags to seasonal illustrations, India’s quick commerce ecosystem is quietly evolving into a high-frequency advertising medium, built one doorstep at a time
Aryendra Khan Mar 24, 2026 9:04 AM
Industry executives warn that the smuggling of Indian DTH set-top boxes into neighbouring countries has become more organised
Imran Fazal Mar 24, 2026 9:01 AM
In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others
e4m Staff Mar 24, 2026 8:13 AM