Sana Zabeen joins Luxor Writing Instruments as Head of Corp Comm, PR & Marketing

Former TV9 communications leader to spearhead brand strategy, media relations, and marketing initiatives

by e4m Staff
Published: Mar 24, 2026 1:33 PM | 1 min read

Luxor Writing Instruments has named Sana Zabeen as its Head of Corporate Communications, PR, and Marketing, strengthening its leadership team as it sharpens focus on brand growth and strategic outreach.

Zabeen joins the organization from TV9 (Associated Broadcasting Co.), where she most recently served as Lead – PR, Communication, and Media Relations. In this role, she was responsible for driving public relations efforts and building strong media engagement frameworks. She also worked closely with the Managing Director’s office, leading communication and outreach initiatives.

Bringing with her a rich mix of experience across content, marketing, and project management, Zabeen has held key positions in multiple organizations. She previously served as Head of Content and Marketing at Nikology and as Senior Project Manager at Bada Business.

Earlier in her career, she spent over five years at Times Network, where she worked extensively in branded content roles. She began her professional journey at CNBC TV18 as an Associate Producer for special features, contributing to branded and sponsored content across business programming.

In her new role at Luxor, Zabeen is expected to lead integrated communication strategies and enhance the company’s brand visibility across platforms.