Date-wise News
Both companies clarified that the existing contract, 2024-2027 cycle, remains fully in force, and JioStar continues as the ICC’s official media rights partner in the country
e4m Staff Dec 12, 2025 8:40 PM
Zakka Jacob and Rahul Shivshankar will commence their new roles from December 15
e4m Staff Dec 12, 2025 6:34 PM
The brand’s philosophy is to inspire people to live in Xclamat!ons
NATIVE CONTENT Dec 12, 2025 6:13 PM
At the fifth edition of the conference, the panellists will share insights on the topic ‘The New Power Players: Community-Led Influence’
The Code requires them to undertake age-based classification of content into 5 categories, based on general guidelines provided in the Schedule to the Rules
e4m Staff Dec 12, 2025 5:04 PM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
The TVC highlights the durability and reliability of Rungta Steel TMT Bars
e4m Staff Dec 12, 2025 4:34 PM
CBFC certified nearly 72,000 films in last five years while upholding creative freedom
e4m Staff Dec 12, 2025 4:21 PM
The inaugural episode explored one of India’s most debated topics: Caste Reservation
e4m Staff Dec 12, 2025 4:10 PM
The ministry, however, noted that AI-generated devotional tracks were played during the Durga Navratri festival as part of a small trial
e4m Staff Dec 12, 2025 4:03 PM
Kumar Sanjeev has been appointed Chief Coordinator to oversee and streamline the collaboration’s processes
e4m Staff Dec 12, 2025 3:50 PM
Air India launches a new five-film brand campaign capturing real traveller reactions as the airline enters 2026 with refurbished cabins, new aircraft, upgraded lounges and modern digital experiences
e4m Staff Dec 12, 2025 3:36 PM
Aman Jain will join Meta India early next year, reporting to Simon Milner, VP of Policy, APAC
e4m Staff Dec 12, 2025 3:25 PM
A three-tier grievance redressal mechanism for adherence to the Code of Ethics is also provided under the IT Rules
e4m Staff Dec 12, 2025 3:15 PM
Industry discussions indicate that several private players including Sony Pictures Networks India, Netflix, and Amazon Prime Video are among the potential contenders
e4m Staff Dec 12, 2025 2:48 PM
The MarTechAI Summit saw an insightful conversation among industry leaders on how automation has been evolving to meet the demands of modern marketing
e4m Staff Dec 12, 2025 2:34 PM
At the MartechAI summit, panellists decoded the dynamics of marketing in a ‘Non-Linear, AI-Accelerated Era’
e4m Staff Dec 12, 2025 1:50 PM
Company calls reports of 2026 ad rollout inaccurate as Gemini user growth accelerates
e4m Staff Dec 12, 2025 1:49 PM
In her new role, Bruna Piovesan will strengthen the brand's global commerce media business
Prior to this, Niraj Mishra was with Dream11 as Vice President - Product Marketing
Air India has unveiled its new India-focused campaign, ‘Change is in the Air’, introducing a refreshed creative expression, ‘That’s Air India Now’
e4m Staff Dec 12, 2025 1:12 PM
The awards recognise and honour creativity, innovation, and effectiveness in content marketing space by honouring campaigns that showcase exceptional storytelling
‘Your Algorithm’ marks a major shift toward transparency, giving users direct control over what shapes their Reels experience
e4m Staff Dec 12, 2025 12:47 PM
Mehta will lead the group’s marketing strategy across all business verticals, strengthening brand visibility, digital initiatives, and client engagement
e4m Staff Dec 12, 2025 12:41 PM
The update brings enhanced Meta AI image creation, reactions in voice chats and more, making it easier for users to stay connected this holiday season
e4m Staff Dec 12, 2025 12:30 PM
The full-tuition scholarship is awarded annually to two winning students of the Adfactors PR FCF Scholarship competition
e4m Staff Dec 12, 2025 11:35 AM
These cases highlight the Ministry’s intent to crack down on not just inactive or non-compliant operators but also those attempting to bypass regulatory procedures
e4m Staff Dec 12, 2025 11:17 AM
For advertisers, this shift matters because annual rebidding increases the probability that default settings change more frequently; can alter traffic distribution, CPC & conversion patterns
Shantanu David Dec 12, 2025 9:45 AM
While DTH players say they have seen better retention & ARPU in bundled hybrid content packs with the response being positive, some industry observers believe that the model is not financially viable
Aditi Gupta Dec 12, 2025 9:44 AM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say
Kanchan Srivastava Dec 12, 2025 9:08 AM
As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival
Anuja Jain Dec 12, 2025 9:05 AM
e4m had reported on Nov 10 that Bunty Sajdeh, the man behind Cornerstone and co-founder of DCA, is set to launch his own independent talent management company
Valerie Madon served as Chief Creative Officer for Singapore from March 2025 while also holding the role of Chief Creative Officer for APAC
e4m Staff Dec 12, 2025 8:31 AM
The addition of Kellanova also expands the portfolio of Accelerator, a division of Mars Snacking
e4m Staff Dec 12, 2025 8:23 AM
As part of this deal, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing on more than 200 Disney, Marvel, Pixar and Star Wars characters
e4m Staff Dec 12, 2025 8:05 AM
SNITCH Founder Siddharth Dungarwal has confirmed that the landmark will now be renamed after the brand, with a flagship store at the same junction
Pooja Yadav Dec 12, 2025 8:01 AM