Air India launches new brand campaign as part of its 2026 transformation drive

Air India announced the launch of its new India-focused brand campaign, “Change is in the Air”, introducing a fresh creative expression “That’s Air India Now.” The campaign captures how passengers are experiencing the transformation underway across the airline’s domestic network. The films spotlight spontaneous reactions of surprise and pride a rediscovery of the national carrier through consumer voices.

The campaign also comes at a time when Air India’s transformation is starting to show its truest form and 2026 promising to be the year when passengers will be able to see a visible change in Air India.

Through five films, the campaign showcases how passengers are experiencing the new Air India: refurbished cabins across Economy, Premium Economy, and Business Class; elevated inflight dining with gourmet meals; enhanced digital experiences including Vista Stream inflight entertainment and improved connectivity; and the unmistakable warmth of Indian hospitality. Real passenger reactions and slice-of-life stories make the films relatable, heartfelt, and immersive. Beyond television, the campaign is rolled out across digital, print, social media, and T20 Cricket, ensuring wide visibility and engagement nationwide.

The launch comes ahead of a major transformation year for the airline. By end-2026, over 90% of Air India’s domestic flights, up from the current 80%, will offer the new experience, supported by retrofit of legacy narrowbody aircraft. The airline will induct six new widebody aircraft and more than 20 narrowbody aircraft next year.

With these new aircraft, and the ongoing retrofit of legacy Boeing 787-8 aircraft, close to 60% of the widebody fleet of Air India will feature modern cabins by the end of 2026. On-ground upgrades to enhance customer experience will also take shape in 2026.

“Change is in the Air” is a reflection of what passengers are experiencing in real time as Air India moves into 2026; a renewed fleet, elevated service, new menu, modern lounges, improved digital touchpoints and a stronger global network. With each step forward, India’s national carrier continues its journey of reinvention under the Tata Group, making clear one simple truth: This is Air India now.