aviation-industry

‘Developing a strong content strategy will help keep audiences engaged’

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Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

Clear skies ahead: How corp comm teams are allaying flyers' safety fears

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The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

Wunderman Thompson South Asia creates #FlightsOfImagination film for AirAsia

AirAsia Flights of Imagination?blur=25

#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly

exchange4media Staff May 25, 2020 5:51 PM