air-india
The campaigns this year dialled up creativity and patriotic fervour
exchange4media Staff Jan 27, 2023 8:53 AM
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
exchange4media Staff Jan 16, 2023 8:17 AM
Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
Kanchan Srivastava Jan 11, 2023 8:30 AM
Baugh’s previous stint was with Jet Airways as GM and Head of Communications
exchange4media Staff Jan 9, 2023 12:21 PM
Air India has alleged that Builder.ai launched an ad campaign, claiming it has developed a prototype of an app for the airline
exchange4media Staff Feb 18, 2022 1:09 PM
The appointment of Ayci is subject to requisite regulatory approvals
exchange4media Staff Feb 14, 2022 6:10 PM
Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development
exchange4media Staff Oct 14, 2021 8:47 AM
With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot
exchange4media Staff Oct 11, 2021 9:14 AM
From Air India, Amul, HSBC, Bharat Matrimony, Uber, Symbiosis and Bikaji, the film features a hefty number of product placements
Misbaah Mansuri Jun 6, 2018 8:54 AM
The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar
Venkata Susmita Biswas Jul 11, 2017 7:37 AM
The two warring carriers have kissed and made up, much to the relief of the aviation ministry
exchange4media Staff Oct 7, 2016 8:16 AM
Advertisers are concerned over the looming ratings blackout scenario as they feel that advertising on TV without proper ratings numbers is like shooting in the dark
Abid Hasan Feb 11, 2014 8:41 AM
The brand has only invited agencies that have full-fledged offices in Delhi, Mumbai, Kolkata and Chennai. Last date for sending the applications is September 12
Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI
exchange4media Staff Mar 2, 2012 7:49 AM
After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.
Pallavi Goorha Kashyup Oct 13, 2010 8:32 AM
Lots of curious things go on in the media. There is a new twist to an old tale every single day. The reported demerger move of Air India and India and the subsequent denial issued saw its fair share of drama, which was further heightened when there were also accusations of a rip off of the media report. Sandeep Bamzai gives the details.
Sandeep Bamzai Feb 3, 2010 7:23 AM
