Air India?blur=25

Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?

exchange4media Staff Jan 16, 2023 8:17 AM

air india?blur=25

Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents

Kanchan Srivastava Jan 11, 2023 8:30 AM

Corporate Communications?blur=25

Baugh’s previous stint was with Jet Airways as GM and Head of Communications

exchange4media Staff Jan 9, 2023 12:21 PM


Air India has alleged that launched an ad campaign, claiming it has developed a prototype of an app for the airline

exchange4media Staff Feb 18, 2022 1:09 PM


Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development

exchange4media Staff Oct 14, 2021 8:47 AM

Air India Maharaja?blur=25

With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot

exchange4media Staff Oct 11, 2021 9:14 AM


From Air India, Amul, HSBC, Bharat Matrimony, Uber, Symbiosis and Bikaji, the film features a hefty number of product placements

Misbaah Mansuri Jun 6, 2018 8:54 AM


The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM

Flights, fight and finally, friendship: Decoding the fracas between Air India and Indigo?blur=25

The two warring carriers have kissed and made up, much to the relief of the aviation ministry

exchange4media Staff Oct 7, 2016 8:16 AM

HC to decide on TAM's fate today amid concerns of ratings blackout?blur=25

Advertisers are concerned over the looming ratings blackout scenario as they feel that advertising on TV without proper ratings numbers is like shooting in the dark

Abid Hasan Feb 11, 2014 8:41 AM

Air India calls for creative pitch?blur=25

The brand has only invited agencies that have full-fledged offices in Delhi, Mumbai, Kolkata and Chennai. Last date for sending the applications is September 12

Twishy Aug 27, 2013 8:05 AM

Air India brings back the Maharaja out-of-home?blur=25

Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI

exchange4media Staff Mar 2, 2012 7:49 AM

Crayons, Interpub, Saatchi & Saatchi, DraftFCB Ulka empanelled for Air India biz?blur=25

After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.

Pallavi Goorha Kashyup Oct 13, 2010 8:32 AM

Guest Column<br>Retrofit: The curious case of a ‘rip off’?blur=25

Lots of curious things go on in the media. There is a new twist to an old tale every single day. The reported demerger move of Air India and India and the subsequent denial issued saw its fair share of drama, which was further heightened when there were also accusations of a rip off of the media report. Sandeep Bamzai gives the details.

Sandeep Bamzai Feb 3, 2010 7:23 AM