Air India comes up with its new digital newsroom

The newsroom is one-stop hub for news and stories about Air India and Air Indians

by e4m Staff
Published: Nov 12, 2024 3:49 PM | 1 min read

Air India has announced the launch of its dedicated digital Newsroom, a platform designed to deliver the latest updates, stories, and insights from the airline and its community. This initiative is part of Air India’s broader transformation journey to modernize its image, strengthen its connection with stakeholders worldwide, revitalize its operations, brand identity, and customer service, and to re-establish itself as a preferred choice for international and domestic travel.

Partha Ghosh, the global head of communications for Air India, introduced the Newsroom on LinkedIn, stating, “As we take bolder steps in the airline's transformation journey, the Newsroom will play a vital role in relaying our stories to all of you. We will go beyond official press releases, delving deeper to fetch you interesting anecdotes and stories about people, from within the company and outside, and from around the world, who are contributing to building the new Air India, and about what we stand for.”

The part that makes the newsroom exceptional is its accessibility via the company’s website and the fact that it serves as a centralized source for the airline’s news, announcements, and in-depth stories. The Newsroom is now live and can be accessed by anyone interested in following Air India’s journey and the stories of those connected with it.