Date-wise News
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
The directive was revealed in an internal memo, instructing staff to prioritise improvements to speed, reliability, personalization, and general user experience
The award honours visionaries who have transformed the industry with their leadership qualities and achievements
At e4m Screenage Mobile Marketing Conference 2025, Anuradha Aggarwal, Director & CMO, Amazon India, joined Neeta Nair of Impact Magazine for a fireside chat on mobile-first brand building
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
At e4m Screenage Conference 2025, Nikhil Sharma, MD of Perfetti Van Melle India, shares why storytelling, instinct, and consumer insight still drive growth in a mobile-first world
At e4m Screenage 2025, experts across sectors discussed how mobile is reshaping consumer journeys and the e-commerce funnel
Speakers shared perspectives on how AI is shaping campaign development, creative optimisation, and brand visibility—especially as search evolves with AI Overviews
Speakers shared how their organisations are approaching AI to enhance creativity, improve operational efficiency, and drive more relevant engagement
Earlier, Jeyandran Venugopal served as Chief Product & Technology Officer at Flipkart
This year’s jury chair was led by Nitin Mantri, Group CEO, Avian We., and co-jury was Atul Sharma, Ruder Finn India and Head- Middle East
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
Government stresses on the need to strengthen legal framework to curb fake news and AI-driven deepfakes
On the revenue front, upGrad reported Rs 1,119.6 crore in FY 2024-25 (FY25), reflecting a 4.48% increase from the previous fiscal
In April 2025, Prada signed a definitive agreement to acquire 100% of Versace from U.S.-based Capri Holdings
With Gen Alpha already navigating iPads, creator ecosystems and gaming super-highways, a panel of experts explore how brands must rethink communication for the world’s youngest digital natives
At e4m Screenage 2025, Lenovo Vice President and Managing Director for India Shailendra Katyal outlines how devices, ecosystems and AI will redefine how India learns, works and unwinds
UltraTech Cement was honoured with the ‘Mobile Marketer of the Year’ title
Jyotiroop Barua, Business Head–Confectionery at DS Group, explains how the company is leveraging Pulse to expand into adjacent categories, driving innovative on-ground activations and more
Simran Sabherwal Dec 3, 2025 1:14 PM
Mindshare India won the prestigious ‘Agency of the Year’ title at The Maddies 2025
The mandate will be applicable across all business lines, except Google Cloud
e4m Staff Dec 3, 2025 12:35 PM
At e4m Screenage Mobile Marketing Conference 2025, Prasanna Raman of ShareChat & Moj discussed how shifting mobile behaviours are redefining India’s cultural engagement
e4m Staff Dec 3, 2025 12:19 PM
At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship
e4m Staff Dec 3, 2025 12:00 PM
On the roundtable will be industry leaders from Russian defence, aviation and technology sectors, along with Indian entrepreneurs
e4m Staff Dec 3, 2025 10:18 AM
Warner Bros Discovery’s board had previously turned down an earlier, mostly cash proposal from Paramount that valued the studio at roughly $60 billion, or about $24 per share
Guest Column: Veteran adman Prabhakar Mundkur deep dives into the history of acquisitions and mergers of the advertising industry
Prabhakar Mundkur Dec 3, 2025 9:37 AM
At Screenage 2025, Shahad Anand, Business Head, Mediakart, shared how contextual intelligence is transforming campaign effectiveness, & more
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
Experts say brands are seeing three- to seven-fold returns on ad spend during major religious events, showing temple-town advertising drives visibility, conversion, and purchase intent
Pooja Yadav Dec 3, 2025 9:18 AM
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past
Pooja Yadav Dec 3, 2025 8:51 AM
Thriving on audience curiosity and emotional engagement, micro-dramas are emerging as a new storytelling tool for brands
Soumya Gawri Dec 3, 2025 8:40 AM
Insiders suggest Omnicom may be prioritising continuity over disruption in India—a sharp contrast to its decisions in creative networks globally, where brands like FCB and MullenLowe have been retired
Kanchan Srivastava Dec 3, 2025 8:35 AM
