Prabhakar Mundkur

Veteran advertising professional, musician and commentator na na

Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules

Prabhakar Mundkur May 25, 2026 9:50 AM

Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks

Prabhakar Mundkur May 14, 2026 9:03 AM

Guest Column: Veteran adman Prabhakar Mundkur explains why quiet firing may protect short-term optics, but can damage long-term culture

Prabhakar Mundkur May 7, 2026 9:33 AM

Guest Column: Veteran adman Prabhakar Mundkur writes on why constant criticism strengthens the market leader—and weakens the challenger

Prabhakar Mundkur May 5, 2026 9:54 AM

Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity

Prabhakar Mundkur Apr 28, 2026 12:27 PM

Guest Column: Veteran adman Prabhakar Mundkur shares how the enduring power of Sachin Tendulkar remains one of the most fascinating studies in Indian branding

Prabhakar Mundkur Apr 24, 2026 10:31 AM

Guest Column: Adman Prabhakar Mundkur writes how Hephzibah Pathak represents ‘something that cannot be manufactured through restructuring - cultural continuity’

Prabhakar Mundkur Apr 21, 2026 8:25 AM

Guest Column: Veteran adman Prabhakar Mundkur shines light on the widening gap between how communication works today and how regulation chooses to define it

Prabhakar Mundkur Apr 20, 2026 7:06 PM

Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations

Prabhakar Mundkur Apr 13, 2026 8:44 AM

Guest Column: Veteran adman Prabhakar Mundkur writes how WPP’s leadership choice will shape the future direction of creativity in India

Prabhakar Mundkur Apr 10, 2026 5:42 PM

Guest Column: Veteran adman Prabhakar Mundkur explores why some people seem to take pleasure in seeing a giant stumble, even when that giant helped build their careers, reputations and wealth

Prabhakar Mundkur Mar 14, 2026 9:43 AM

Guest Column: Veteran adman Prabhakar Mundkur explains how performance-based remuneration aligns incentives, but it also redistributes risk

Prabhakar Mundkur Mar 9, 2026 10:29 AM

Guest Column: Veteran adman Prabhakar Mundkur reflects on the reported Wondrlab-Madison World deal

Prabhakar Mundkur Mar 3, 2026 2:34 PM

Guest Column: Veteran adman Prabhakar Mundkur explores how agency networks are evolving from holding companies to integrated, platform-driven brands

Prabhakar Mundkur Feb 27, 2026 8:39 AM

Guest column: On his 81st birthday, ad veteran Prabhakar Mundkur looks back at how Sir Martin Sorrell turned a modest shell into the powerhouse called WPP

Prabhakar Mundkur Feb 14, 2026 3:36 PM

Guest Column: Veteran adman Prabhakar Mundkur says WPP’s move to bring Ogilvy, VML and AKQA under a unified creative structure is a strategic response to forces reshaping the communications industry

Prabhakar Mundkur Feb 10, 2026 10:51 AM

Guest Column: Veteran adman Prabhakar Mundkur examines why advertising today is not in crisis, but in a hurry, and what brands must do to restore meaning

Prabhakar Mundkur Feb 2, 2026 7:58 AM

Guest Column: Veteran adman Prabhakar Mundkur writes on how the past half-decade has been a slow shakedown for the advertising industry, but 2025 felt like the year it hit bedrock

Prabhakar Mundkur Dec 30, 2025 5:19 PM

Guest Column: Veteran adman Prabhakar Mundkur writes on how Bill Bernbach build a legacy that transcends generations and mergers

Prabhakar Mundkur Dec 4, 2025 10:02 AM

Guest Column: Veteran adman Prabhakar Mundkur deep dives into the history of acquisitions and mergers of the advertising industry

Prabhakar Mundkur Dec 3, 2025 9:37 AM

Guest Column: Veteran adman Prabhakar Mundkur writes on how the Omnicom-IPG merger will reshape the very architecture of global advertising

Prabhakar Mundkur Dec 2, 2025 11:59 AM

Guest Column: Veteran adman Prabhakar Mundkur writes on the Omnicom–IPG merger buzz, a move poised to redraw power lines across the advertising landscape

Prabhakar Mundkur Nov 24, 2025 3:41 PM

Guest Column: Veteran adman Prabhakar Mundkur shares insights on the in-house agency model

Prabhakar Mundkur Nov 10, 2025 9:14 AM

Veteran adman Prabhakar Mundkur writes on why ad agencies could be looking at diversifying into consulting

Prabhakar Mundkur Oct 9, 2025 9:37 AM

Veteran adman Prabhakar Mundkur writes on Japan's advertising giants and the Dentsu–Hakuhodo duopoly

Prabhakar Mundkur Sep 11, 2025 10:49 AM

Guest Column: Prabhakar Mundkur, a veteran advertising professional, musician and commentator, remembers Diwan Arun Nanda

Prabhakar Mundkur Sep 8, 2025 9:08 AM