The office above the office

Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office

e4m by Prabhakar Mundkur
Published: Jul 13, 2026 10:17 AM  | 6 min read
Prabhakar Mundkur
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  • Family offices have evolved from informal family-run businesses to structured institutions managing the wealth and interests of wealthy families, overseeing various aspects such as investments, taxation, and succession planning.
  • As family businesses grow, the complexity of family dynamics increases, necessitating the management of diverse interests and ambitions among family members, which the family office addresses.
  • The separation of responsibilities between the family office and the company's management is crucial, as it allows professional managers to focus on business operations while the family office manages family interests, ensuring continuity and governance.
  • In India, the rise of family offices reflects the growing wealth among first-generation entrepreneurs and the need for structured management of family assets, raising questions about their influence and the potential for dual governance within family businesses.

For generations, family businesses were exactly what the name suggested.

The patriarch ran the company. His sons and occasionally his daughters joined the business. A trusted accountant looked after the money. A lawyer handled the family’s legal affairs. A secretary knew everything that was going on.

There may not have been a brass plate on the door saying “Family Office”. But in many ways, the family office already existed.

What has changed is that it now has a name. And increasingly, an organisation chart.

The modern family office is usually described as an institution created to manage the wealth of a wealthy family. It may oversee investments, taxation, trusts, estate planning, philanthropy and succession.

But in large family-owned businesses, something more interesting is happening.

The family office is becoming a kind of superstructure around the corporation itself.

The company may have Managing Directors, CEOs, COOs and CFOs. It may have independent directors and professional managers. But sitting somewhere alongside—or sometimes above—this formal management structure is another group of people whose responsibility is not to the company alone.

Their responsibility is to the family.

And that changes everything.

From Family Business to Business Family

As a family business grows, the family itself becomes more complicated.

The founder may have had one company and three children. Two generations later, there may be several businesses, dozens of family members, trusts, foundations, investment portfolios, properties and members of the next generation with very different ambitions.

Some may work in the business.

Some may own shares but have no operating role.

Some may want to start new ventures.

Some may want liquidity.

Some may want influence.

And some may simply want the family dividend to arrive on time.

At this point, the family is no longer merely running a business. It has itself become an institution that requires management.

That is where the family office comes in.

The Great Advantage: Separation

Paradoxically, the greatest advantage of a family office may be that it can help separate the family from the business.

The CEO should run the company.

The family office should manage the interests of the family.

When the distinction is clear, professional managers are spared from dealing with matters that have little to do with running the business: personal investments, family trusts, succession questions, philanthropy, family properties and the differing financial needs of individual family members.

The family office can also create continuity.

CEOs come and go. Professional managers change. Businesses are bought and sold. But the family’s ownership, values and long-term interests may continue for generations.

A good family office can become the institutional memory of the family.

It can also bring discipline to succession. Who joins the business? At what level? With what qualifications? Who decides? How are family members evaluated? What happens when a member of the next generation does not want to join the family business at all?

Without a structure, these questions are settled at the dining table.

With a good family office and strong family governance, they can be settled by policy.

But There Is Another Side

The danger begins when the family office stops being an office for the family and becomes a shadow management team for the company.

Imagine being the CEO of a professionally managed family business.

You report to the board.

You report to the Chairman.

You may also deal with the promoter.

And then there is the family office.

Suddenly, there is an organisation that may not appear on the company’s formal organisation chart but can influence appointments, strategy, investments, acquisitions and sometimes even day-to-day decisions.

Who, then, is really in charge?

This is where the family office can become an “office above the office”.

The formal organisation may have authority.

The family office may have power.

And authority and power are not always the same thing.

The Risk of Two Governments

Every organisation suffers when there are two centres of decision-making.

A professional CEO cannot be truly accountable if decisions can be overridden through an informal family channel.

A board cannot provide effective governance if the important conversations have already happened elsewhere.

And senior managers quickly learn where real power resides.

The danger is that the company develops two governments: the official government and the family government.

This can slow decision-making, create political behaviour and undermine professional management.

The very structure created to professionalise the family’s affairs can, ironically, make the operating company less professional.

The New Indian Reality

India is entering a particularly interesting phase in the evolution of family businesses.

Many first-generation entrepreneurs have created enormous wealth over the past three or four decades. Their children are entering the business or choosing not to. Families are becoming global. Wealth is increasingly spread across listed companies, private businesses, startups, real estate and financial assets.

The family office is therefore no longer merely a luxury for billionaires. It is becoming part of the infrastructure of substantial business families.

And the numbers reflect this change. India’s family-office ecosystem has expanded sharply in recent years, driven by growing entrepreneurial wealth and a massive intergenerational transfer of assets.

But perhaps the more important development is not the growth in the number of family offices.

It is the growth in their influence.

So Who Does the Family Office Work For?

That may be the most important question of all.

The company?

The promoter?

The entire family?

The current generation?

Or generations yet unborn?

A good family office must know the answer.

It must also know where its authority ends.

The best family offices can provide continuity without interference, influence without micromanagement and stewardship without creating a parallel management structure.

The worst can become a court around the royal family—powerful, opaque and accountable to no one outside the family itself.

Perhaps that is the real governance challenge facing the modern family business.

For decades, we have spoken about the need to professionalise family-owned companies.

Now we may need to ask an equally important question:

Who professionalises the family?

The answer may increasingly be the family office.

But only if the family office remembers that it exists to preserve the family’s interests not to run the company from the floor above.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com
Published On: Jul 13, 2026 10:17 AM