Date-wise News
The slots allotted through this process will be valid for a one-year period, from April 1, 2026 to March 31, 2027
e4m Staff Feb 10, 2026 6:42 PM
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, will come into force from February 20, 2026
e4m Staff Feb 10, 2026 6:40 PM
In this letter, Tehseen Zaidi writes to her profession, celebrating it as a lifelong companion that shaped her voice, values, and way of seeing the world
Ritika Upmanyu Feb 10, 2026 6:39 PM
Created by Indian YouTuber and content creator Ishan Sharma, the clip aims to highlight how easily fabricated content can now deceive viewers
e4m Staff Feb 10, 2026 5:53 PM
At the ninth edition of IBC, an expert panel will decode the growth strategies to turn hype into measurable ROI
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
Nishit was earlier with JioStar as Head of Marketing - Integrated Network Solutions
While Porter Novelli has already been folded into FleishmanHillard, IPG’s PR firm WebShandwick will continue as a standalone brand as of now
Kanchan Srivastava Feb 10, 2026 4:32 PM
Dr. Sarvesh Tiwari’s, Founder and Managing Director, PR Professionals letter to PR speaks to founders and young communicators about purpose, perspective, and staying relevant with integrity
Ritika Upmanyu Feb 10, 2026 4:02 PM
J.J. Carter will continue as CEO of FleishmanHillard, while Porter Novelli CEO Jillian Janaczek will take on the role of Americas CEO
Kanchan Srivastava Feb 10, 2026 4:02 PM
Southern Health Foods manufactures products in categories like packaged healthy foods, including millets, oats, multi-grain products
e4m Staff Feb 10, 2026 3:59 PM
Abhijeet Rathor has held leadership roles with media organisations like The Times of India Group, Star India (now JioStar), and Walt Disney India
e4m Staff Feb 10, 2026 3:43 PM
At the ninth edition of e4m India Brand Conclave, the panellists will share insights on the topic 'Winning the Modern Customer: Strategies for a Full-Funnel Marketing Ecosystem'
In a social media post, Mrinank Sharma wrote the ‘world is in peril’ due to a ‘whole series of interconnected crises unfolding’
e4m Staff Feb 10, 2026 3:33 PM
The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign
e4m Staff Feb 10, 2026 3:16 PM
The brand film encourages all to express their “love” with Ferrero Rocher this Valentine’s Day
e4m Staff Feb 10, 2026 3:05 PM
According to sources, SPNI has filed a trademark for a Tamil channel, likely to be branded ‘Vizha’; expected to go on air later this year
Aditi Gupta Feb 10, 2026 2:56 PM
Shukla joins Gujarat Titans from Dream11 where he was the Assistant Vice President-Marketing
e4m Staff Feb 10, 2026 2:54 PM
Each investor has acquired 7,20,400 equity shares, representing approximately 4.68% equity stake
e4m Staff Feb 10, 2026 2:24 PM
The campaign is titled as ‘Add Your Golden Touch This Valentine’s Day’
e4m Staff Feb 10, 2026 2:10 PM
Russian-Georgian figure skater Anastasiia Gubanova performed to a medley of Bollywood songs at the Olympics
e4m Staff Feb 10, 2026 2:07 PM
The narrative is brought to life through the films ‘Lionish’ and ‘Dogow’
e4m Staff Feb 10, 2026 1:55 PM
Havas and Ctrl Digital will create a unified offer that accelerates client growth and strengthens long‑term competitiveness across the Nordics
e4m Staff Feb 10, 2026 1:22 PM
Namrata Shanbhogue has prior experience with Axis Capital and Enam Securities
e4m Staff Feb 10, 2026 12:54 PM
At the ninth edition of the conference on February 11, the panellists will share key insights on the topic ‘‘Omnichannel Delivery: Reaching consumers wherever they are’
e4m Desk Feb 10, 2026 12:52 PM
The association is expected to bolster ON PURPOSE’s position as a leading firm in the social change communications landscape and expand its reach and work with corporate clients as well
e4m Staff Feb 10, 2026 12:40 PM
The brand will place special emphasis on solutions for small spaces, multi-functional living, and everyday family needs
e4m Staff Feb 10, 2026 12:33 PM
Ethera is a Bengaluru-based laboratory-grown diamond jewellery brand
e4m Staff Feb 10, 2026 12:19 PM
The initiative marks a clear shift from static, brand led communication to culture native, creator inspired storytelling built for how audiences engage today
e4m Staff Feb 10, 2026 12:03 PM
Siddharth Agrawal has previously held senior leadership roles at OLX India (part of CarTrade Tech), OLA, Unilever, and Perfetti Van Melle
e4m Staff Feb 10, 2026 11:52 AM
Hemal Jain has previously worked with Hindustan Unilever and Eternal
e4m Staff Feb 10, 2026 11:14 AM
Vishal Kumar has joined Madison Media as VP – Digital Business, North & East; Ambica Chaudhary as Deputy GM – Integrated Media and Akanksha Panwar as Deputy General Manager – Digital Business
e4m Staff Feb 10, 2026 11:00 AM
Guest Column: Veteran adman Prabhakar Mundkur says WPP’s move to bring Ogilvy, VML and AKQA under a unified creative structure is a strategic response to forces reshaping the communications industry
Prabhakar Mundkur Feb 10, 2026 10:51 AM
In this e4m Love x PR & Comms, Arpana Kumar Ahuja writes a love note to her profession and expressed why PR is a field worth committing to
Ritika Upmanyu Feb 10, 2026 10:50 AM
As part of the mandate, Creativefuel will lead Priyagold’s social media strategy, content creation, digital storytelling & community-led engagement
e4m Staff Feb 10, 2026 10:37 AM
Amplify has appointed Joel Menegazzo as Creative Director, and promoted Aaron Bilham to Head of Production and Caitlin Todd to Senior Business Lead
e4m Staff Feb 10, 2026 10:33 AM
The evening brought together leaders from business, advertising and entrepreneurship for a reflective and insightful session
e4m Staff Feb 10, 2026 10:25 AM
OpenAI defines boundaries on privacy and influence as advertising becomes part of the AI chat experience
e4m Staff Feb 10, 2026 10:16 AM
Sonal Shah was previously associated with Zee Entertainment Enterprises Limited
e4m Staff Feb 10, 2026 9:59 AM
As AI collapses the gap between discovery and decision, brands are being compelled to rethink relevance, speed, and even the very notion of who they are marketing to
Anuja Jain Feb 10, 2026 9:28 AM
Meenakshi earlier worked as an independent brand strategy and qualitative research consultant
e4m Staff Feb 10, 2026 9:25 AM
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
As audiences grow wary of overt ads, PR gifting offers a subtle workaround. Seemingly spontaneous social posts are often the result of precise timing, cultural fit, and strategic seeding
Shalinee Mishra Feb 10, 2026 9:11 AM
Experts say OOH’s growing power lies in three forces coming together—digitised inventory, deeper reach into Bharat markets, and data-led, programmatic planning
Chehneet Kaur Feb 10, 2026 9:10 AM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
With millions watching and dissecting ads in real time, brands can no longer blend in. Emotional resonance is now a key differentiator in an oversaturated media landscape
Aryendra Khan Feb 10, 2026 9:00 AM
Ajay Gupte stepped down as WPP Media’s President – Client Solutions at the end of January
e4m Staff Feb 10, 2026 9:00 AM
The expert panel will share key insights on the theme ‘The Algorithmic Edge: How Smart Brands are Winning Attention and Action’