From AI Pilots to AI Performance: Panel to discuss strategies for turning hype into ROI

At the ninth edition of IBC, an expert panel will decode the growth strategies to turn hype into measurable ROI

by e4m Desk
Published: Feb 10, 2026 5:28 PM | 2 min read

The ninth edition of e4m India Brand Conclave is slated to be held on February 11 in Mumbai. As AI moves beyond experimentation, industry leaders will come together for a focused panel discussion titled 'From AI Pilots to AI Performance: Turning Hype into ROI in 2026', aimed at decoding latest trends and growth strategies to turn hype into measurable ROI.

The upcoming edition of the conference will bring together leading industry heads, brand leaders and marketers from across sectors to share insights and experiences. This session will explore how organizations can transition from isolated AI pilots to scalable, enterprise-wide adoption, with a sharp focus on performance, governance, and real business outcomes rather than vanity metrics.

The panellists include Chandan Bagwe, Founder & Managing Director, CCom Digital; Deepak Oram, Senior Vice President – Growth Marketing & Martech, HDFC Bank; Kedarswamy Ravangave, Executive Vice President – Marketing, Kotak Mahindra Bank; Santosh P Kumar, Chief Operating Officer – India, Innocean; Shreyas Sathe, Chief Executive Officer, Hybrid INSEA; Somesh Surana, Joint President – Digital Business Group and Marketing, HDFC ERGO General Insurance. The session will be chaired by Shailja Verghese, Founder, Unstoppable Network.

India Brand Conclave to explore the theme ‘Reimagining Brands in the Age of Acceleration’.

At the panel discussion, experts will share key insights on how should leaders measure AI ROI differently in 2026, what separates organizations that successfully scale AI from those stuck in pilot mode, how can AI move conversion and brand preference, how do CMOs balance speed, cost, and brand distinctiveness with GenAI, what skills and mindsets will define marketers in AI-ready organizations in 2026 and more.

The panellists will also share practical insights on embedding AI into everyday workflows, ensuring accountability, and building teams that can harness AI for sustained competitive advantage. Attendees can expect real-world perspectives on what it takes to make AI a growth engine not just a buzzword.