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IBC: Marketing at its best does not feel like marketing: Rachana Panda, GE

At the India Brand Conclave 2018, a discussion on B2B marketing witnessed some insightful points being raised about the re-imagined approach that is now defining the industry

exchange4media Staff 1 week ago

A good mix of long-term and short-term activation is a must: Bishwajeet Samal, Volkswagen

In conversation with Bishwajeet Samal, Head Marketing, Volkswagen Passenger Cars

exchange4media Staff 1 week ago

IBC: Brands should do a lot of on-ground activities: Shashi Sinha, IPG Mediabrands

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff 1 week ago

IBC: We have always been able to do the right thing for the consumer: Yashish Dahiya

In conversation with Yashish Dahiya, CEO & Co-Founder, PolicyBazaar.com Group of Companies and Satyabrata Das, COO, MediaKeys India

exchange4media Staff 1 week ago

IBC: We are on a mission to make Mayonnaise relevant: Oliver Mirza, Dr. Oetker India

At the India Brand Conclave 2018, Mirza talks about building 'veg mayonnaise' as a new category and how Dr. Oetker has adapted to Indian taste and needs

exchange4media Staff 29-November-2018

IBC: No saas-bahu show can give the kind of engagement that news channels do: Mehraj Dube

Mehraj Dube, Vice President, Zee Media, talks to exchange4media group's Neeta Nair at India Brand Conclave

Neeta Nair 29-November-2018

IBC: With supply leadership, can build a business worth billions: Vikram Chopra, CARS24

At the India Brand Conclave, the CEO explains how they are building one of India’s biggest auto businesses on the back of used cars

exchange4media Staff 29-November-2018

India Brand Conclave 2018: Brand experts join to speak on marketing effectiveness

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018