CenturyPly’s Keshav Bhajanka to discuss growth strategies at e4m India Brand Conclave

At the ninth edition of the conference, Keshav Bhajanka, Executive Director, CenturyPly will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m

by e4m Desk
Published: Feb 3, 2026 1:32 PM | 2 min read

The ninth edition of the e4m India Brand Conclave will be held on February 11 in Mumbai in the presence of business leaders and industry luminaries. One of the key highlights of the conference is a fireside chat between Keshav Bhajanka, Executive Director, CenturyPly and Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchang4media. Titled ‘From Plywood to Power Brand: The CenturyPly Growth Story’, the discussion will trace CenturyPly’s journey from a product-led company to a strong consumer-facing brand.

The conversation will delve into strategic decisions, marketing innovation and the role of trust and consistency in building a category-defining brand over the years. The session is expected to offer insights into leadership, long-term vision and brand building in a competitive market.

Keshav Bhajanka is a meritorious graduate from Warwick University, UK in Bachelors of Accounts and Finance in 2010. He was the country topper in IGCSE exams in the year 2007 from The Cambridge School, Calcutta. He started his career as the Director-In-Charge of Decorative Business of CenturyPly, headquartered in Kolkata, in 2010.

In the past three years, he has more than tripled the profits of the Decorative verticals of the company. Keshav has been instrumental in development of numerous new product verticals such as exterior grade laminates, venlam laminates, Medium Density Fibreboard amongst numerous others.

The upcoming edition of the e4m India Brand Conclave conference features a day of insight-led discussions by industry luminaries and though-leaders. The power-packed agenda aims to highlight the evolving brand strategies, leadership thinking and the changing dynamics of India’s marketing and business landscape.

During the conference, industry experts will share insights on their game-changing strategies, evolving market trends, challenges and opportunities and more. Driving the theme ‘Reimagining Brands in the Age of Acceleration’, the ninth edition of the conference will focus on how brands can stay relevant amid rapid technological advancements, shifting consumer expectations and an increasingly competitive landscape.