Industry leaders to discuss growth strategies for full-funnel marketing ecosystem at IBC

Industry leaders will come together at the e4m India Brand Conclave to decode growth strategies for building a robust full-funnel marketing ecosystem, as they share insights on the topic “Winning the Modern Customer: Strategies for a Full-Funnel Marketing Ecosystem.” The panel discussion will explore how brands can create integrated journeys that guide consumers seamlessly from awareness to advocacy in an increasingly competitive marketplace.

In today’s age, winning the modern customer requires far more than impactful campaigns or short-term performance gains. Brands must focus on creating a full-funnel ecosystem that effectively connects brand-building initiatives and aligns customer acquisition efforts with meaningful engagement and retention.

The panellists include Devajit Roy, Head of India, Growth & Mid-Market - Marketing Solutions, LinkedIn; Gaurav Ramdev, Head of Marketing - India & South Asia, Visa; Kashyap Gala, Senior Vice President - Consumer Products, Pidilite; Pranay Rao, VP – Marketing, Sebamed India; Siddharth Dabhade, Chief Business Officer, Lemma; Shweta Vig, Marketing Director – India, Kimberly Clark and Shwetha Iyer, SVP and Head of Marketing, Kissht. The session will be chaired by Rishabh Shekhar, Co-Founder and COO, Pepper.

India Brand Conclave to explore the theme ‘Reimagining Brands in the Age of Acceleration’

The industry experts will discuss how this holistic approach helps brands stay relevant, measurable, and consistent across multiple touchpoints. In this panel discussion, the speakers will also explore how organizations are re-architecting their marketing strategies to engage customers at every stage of the funnel, break down silos, leverage technology and data responsibly and deliver consistent, meaningful experiences that drive both growth and trust.

The discussion will also shine a light on the role of technology, analytics and collaboration in driving long-term growth. During the panel discussion, the esteemed panellists will share growth strategies of how leading brands are leveraging insights, automation and omnichannel strategies to nurture loyalty and lifetime value.