Sir Martin Sorrell to share key insights on AI, automation & agency models at IBC 2026

At the ninth edition of the conference, Sir Martin Sorrell, Executive Chairman, S4 Capital, will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld & e4m

by e4m Desk
Published: Feb 4, 2026 12:03 PM | 2 min read

The ninth edition of the e4m India Brand Conclave is set to take place on February 11 in Mumbai. The one-of-its-kind conference will bring together top business leaders, marketers and industry heads under one roof to discuss and share valuable insights on a wide range of topics.

Known for hosting sharp conversations around branding, marketing and media, the upcoming edition of the conference promises a day of meaningful dialogue and insights at a time when the industry is undergoing rapid transformation.

One of the major highlights of this year’s edition is a fireside chat between Sir Martin Sorrell, Executive Chairman of S4 Capital, and Dr Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld and exchange4media. The session is expected to draw strong interest, given Sorrell’s global experience and deep understanding of India’s evolving media and marketing ecosystem.

The discussion, titled ‘AI, Automation and the End of Traditional Agency Models’, will explore how artificial intelligence and automation are reshaping the advertising and communications industry. From changing agency structures to new expectations from clients, the conversation is likely to offer perspectives on what lies ahead. Attendees can expect practical insights and a clearer understanding of how brands and agencies must adapt to stay relevant in an AI-driven future.

The upcoming edition of the e4m India Brand Conclave conference features a power-packed agenda that aims to highlight the evolving brand strategies and the changing dynamics of India’s marketing ecosystem.

At the conference, leading voices from the industry will discuss the strategies that are reshaping brands, along with emerging market trends, key challenges and new opportunities. Centered on the theme ‘Reimagining Brands in the Age of Acceleration’, the ninth edition will explore how brands can remain relevant in a fast-changing environment marked by rapid technological progress, evolving consumer demands, and growing competition.