Purpose-led tech branding takes centre stage at India Brand Conclave

At the 9th edition of IBC, Deepesh Ladiwal, Marketing Lead – Consumer Biz, ASUS India & Sameer Mitha, Associate Director – Marketing & Biz Development, 91mobiles, will engage in a fireside chat

by e4m Desk
Published: Feb 9, 2026 1:27 PM | 2 min read

At the ninth edition of the e4m India Brand Conclave, scheduled to be held on February 11, industry leaders and experts from across sectors will come together to deliberate on some of the most pressing issues shaping the marketing and branding landscape.

Through thought-provoking discussions and expert-led sessions, the conference will explore a wide range of topics, including evolving consumer behaviour, purpose-led branding, technology-driven marketing and the impact of data and digital innovation.

One of the key highlights of the conference will be a fireside chat featuring Deepesh Ladiwal, Marketing Lead – Consumer Business, ASUS India and Sameer Mitha, Associate Director – Marketing & Business Development, 91mobiles. The duo will share key insights on the topic ‘Beyond Specs & Sheets: Building a Purpose-Led Tech Brand in India’s Hyper-Connected Era’.

The session is set to explore how technology brands can move past feature-led communication to build deeper emotional and purpose-driven connections with consumers. This fireside chat underlines the summit’s focus on meaningful storytelling, consumer trust and long-term brand value.

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By bringing together leaders from retail, technology, and digital marketing, the India Brand Conclave aims to offer practical insights into how brands can stay relevant, authentic, and purpose-led in an era defined by constant connectivity and rapid change.

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