Ferrero Rocher’s V-Day film with Hrithik encourages all to express their ‘love’

The brand film encourages all to express their “love” with Ferrero Rocher this Valentine’s Day

by e4m Staff
Published: Feb 10, 2026 3:05 PM | 2 min read

Ferrero Rocher’s V-Day film with Hrithik encourages all to express their ‘love’

Ferrero India, a part of the Ferrero Group, has unveils new Valentine’s Day campaign, “Add Your Golden Touch This Valentine’s Day,” featuring brand endorser Hrithik Roshan.

The film opens with Hrithik Roshan placing a Ferrero Rocher alongside a note that reads “Follow the shine.” This prompts his Valentine to follow Ferrero Rocher’s magical golden pixie dust across the house, discovering Ferrero Rocher surprises along the way, and finally arriving at a magnificent pyramid of Ferrero Rocher. The journey symbolises how the brand becomes part of unforgettable expressions of love.

Set to a soulful track, Hrithik reflects on how a golden touch of Ferrero Rocher can speak volumes — much like the hazelnut at the heart of Ferrero Rocher, with its signature harmony of crispy wafer, creamy filling, crunchy hazelnut, and iconic golden wrapper.

The campaign reinforces Ferrero Rocher as the consummate gift for Valentine’s Day, as it blends indulgence with emotion, and elegance with meaning. Hrithik concludes the film with the message: “Show how much you care with Ferrero Rocher,” marking it as a natural choice for adding a touch of gold to Valentine’s Day.

Speaking about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent said, “Valentine’s Day is about expressing emotions that often go beyond words. With ‘Add Your Golden Touch This Valentine’s Day’, we wanted to embrace those quiet, thoughtful gestures that make love feel truly special. We are confident that the iconic gold craftsmanship of Ferrero Rocher can transform a heartfelt moment into an unforgettable memory."