valentine-s-day
The insight is cultural: Indian homes are built on permanence. Trust is lifelong
e4m Staff Feb 15, 2026 6:00 PM
Whether subtle or bold, brands found their own way to join the Valentine’s moment online.
Vaishnavi Deshpande Feb 14, 2026 6:44 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
e4m Love x PR & Comms features Mrinall Dey's story of falling unexpectedly in love with PR and staying committed to the craft
Ritika Upmanyu Feb 13, 2026 3:15 PM
The brand film encourages all to express their “love” with Ferrero Rocher this Valentine’s Day
e4m Staff Feb 10, 2026 3:05 PM
As per industry estimates, V-Day brand spends are about Rs 60–Rs 75 crore this year, with big influencers setting the mood at the top of the funnel, and micro, nano creators driving everyday stories
Shalinee Mishra Feb 9, 2026 9:11 AM
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
The campaign reinforces Hide & Seek’s role as a conversation starter for youngsters
The ad, featuring TG Ravi who has long been typecast as the antagonist in films, was created by Maitri Advertising for Asianet
e4m Staff Feb 18, 2025 1:22 PM
From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook, say adland experts
Soumya Gawri Feb 15, 2025 9:01 AM
Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"
e4m Staff Feb 14, 2025 2:06 PM
The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
e4m Staff Feb 14, 2025 1:48 PM
The campaign, conceived by Ogilvy, follows on the brand’s “do nothing” messaging
e4m Staff Feb 4, 2025 12:28 PM
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
e4m Staff Jan 31, 2024 12:56 PM
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
Simran Sabherwal Feb 23, 2023 12:56 PM
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
Shantanu David Feb 15, 2023 10:58 AM
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
Tanzila Shaikh Feb 14, 2023 8:48 AM
According to the brand, self-love is crucial for building healthy and equitable relationships
exchange4media Staff Feb 13, 2023 7:19 PM
The digital film, titled Wrong Address, explores how wrong addresses can sometimes lead to the right places
exchange4media Staff Feb 13, 2023 3:33 PM
The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes
exchange4media Staff Feb 13, 2023 12:42 PM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 12, 2023 11:30 AM
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
exchange4media Staff Feb 10, 2023 12:41 PM
Bhojiwood’s teen heartthrobs Anara Gupta and Nisar Khan have been onboarded for this campaign
exchange4media Staff Feb 9, 2023 10:50 AM
Cadbury 5 Star introduces the ‘Mush Detector’ with a campaign by Ogilvy India
exchange4media Staff Feb 4, 2023 9:03 AM