KISNA Valentine’s Day campaign talks of why ‘love deserves expression’

The 125-second film blends light humour with emotional storytelling

by e4m Staff
Published: Feb 8, 2026 4:00 PM | 1 min read

KISNA, Valentine’s Day

KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, has launched a Valentine’s Day campaign celebrating the importance of expressing love in everyday life. Part of the brand’s “Khushi Ke Har Pal Ke Liye KISNA” philosophy, the campaign is titled “Kyunki Pyaar Jatana Zaroori Hai,” a 125-second film that blends joy and light humour with emotional storytelling to show that while love exists every day, expressing it is what strengthens relationships.

Commenting on the campaign, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said: “This campaign, part of our ‘Khushi Ke Har Pal Ke Liye KISNA’ philosophy, is a tribute to the quiet, everyday expressions of love that often go unnoticed. We wanted to portray a story that feels real and relatable, where romance is not limited by age or occasion. At KISNA, we believe jewellery is more than adornment. It is a symbol of emotion and connection. Through this film, we hope to encourage people to express their feelings thoughtfully and consistently, because it is these small, meaningful gestures that strengthen relationships over time.”

The Valentine’s Day film will be promoted across KISNA’s digital and social media platforms.