Abhijeet Rathor onboarded as Offbeet Media's Chief Business Officer

Abhijeet Rathor has held leadership roles with media organisations like The Times of India Group, Star India (now JioStar), and Walt Disney India

by e4m Staff
Published: Feb 10, 2026 3:43 PM | 1 min read

Abhijeet Rathor appointed Chief Business Officer at Offbeet Media Group

Offbeet Media Group has appointed Abhijeet Rathor as its new Chief Business Officer. In this role, he will oversee the company’s overall business operations, focusing on revenue growth, advertising sales, brand partnerships, monetisation strategies and integrated brand solutions.

Abhijeet brings more than 20 years of experience in media, entertainment and brand revenue management. Over the years, he has worked with leading organisations such as The Times of India Group, Star India (now JioStar), and Walt Disney India, gaining strong expertise in content-led business growth.

Commenting on the appointment, Jaideep Singh, Founder of Offbeet Media Group, said that as the company continues to expand its content portfolio, platforms and intellectual properties, strengthening its revenue model is a major focus. He added that Abhijeet’s deep understanding of media, strategic mindset and ability to execute effectively will help build strong and long-term brand partnerships for the group.

Sharing his views on joining the company, Abhijeet Rathor said Offbeet is creating some of the most exciting content-driven businesses in the country, with a clear focus on authenticity and scale. He expressed his excitement about joining at this stage and said he looks forward to developing sustainable monetisation strategies that support creativity while delivering meaningful value to brand partners.

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Published On: Feb 10, 2026 3:43 PM

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