Date-wise News
The newly appointed CAC members collectively brings expertise across various facets of public relations, communications, and brand strategy
Calls it a dangerous and deliberate attack on the democratic principles of transparency and accountability
New ad film showcases homes as dynamic spaces of identity, creativity, and connection
At Rosetta, Dravid will oversee the group’s entire marketing and communications ecosystem
Forevermark, De Beers Group's diamond jewellery brand, which has now officially debuted in India as a standalone brand, unveiled its new campaign today
Chehneet Kaur Oct 9, 2025 5:51 PM
The draft issued by the Ministry of Information and Broadcasting seeks to ensure that online curated content is inclusive for viewers with hearing and visual impairments
The campaign, conceptualised by Maitri Advertising Works for Mathrubhumi, features Roshan Mathew
Alongside the OOH campaign, the brand film featuring Virat Kohli highlights about Duropedic’s five-zone support system
Through this association, Dravid will feature in campaigns across television, digital, and social media
Ratnakar Patnaik, Managing Director of LIC of India (LIC), will share key insights on the topic 'Reimagining Legacy Brands for the Digital Age'
According to a Reuters report, Madison’s petition, filed on October 8, is the first legal challenge by any agency seeking to stop the probe
From phones to TVs, Netflix is expanding its gaming footprint with party games and interactive experiences designed for the living room
e4m Staff Oct 9, 2025 12:54 PM
Thomas John replaces Dietmar Knoess, who decided to pursue new interests outside of the company
e4m Staff Oct 9, 2025 12:29 PM
This landmark event, the first-ever National PR Conclave organized by CCL in Jharkhand
e4m Staff Oct 9, 2025 12:12 PM
Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, according to an industry report
e4m Staff Oct 9, 2025 11:38 AM
According to reports, the review covers all global markets and includes media planning, buying, and activation duties
e4m Staff Oct 9, 2025 11:24 AM
Navonil Chatterjee will also be Managing Partner for Crossbow Insights, the research division of Creativeland Asia
e4m Staff Oct 9, 2025 10:38 AM
Veteran adman Prabhakar Mundkur writes on why ad agencies could be looking at diversifying into consulting
Prabhakar Mundkur Oct 9, 2025 9:37 AM
AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is often called the ‘AI Effect’
Anuja Jain Oct 9, 2025 9:30 AM
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more
Simran Sabherwal Oct 9, 2025 9:18 AM
Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under creative pressure, return on investment in creativity and more
Soumya Gawri Oct 9, 2025 9:18 AM
Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy
Soumya Gawri and Anuja Jain Oct 9, 2025 9:08 AM
A look at the creators in the Top 10 YouTubers list - their journeys, brand collabs, follower count and the net worth
Shalinee Mishra Oct 9, 2025 9:04 AM
The convenience and ubiquity with which these platforms enter consumers' lives make them increasingly popular for shopping and customer support, say experts
Sunidhi Vijay Oct 9, 2025 9:02 AM
In an industry defined by technical specs and network maps, one ad chose metaphor and companionship over machinery and connectivity, becoming India’s most unforgettable telecom campaign
Aryendra Khan Oct 9, 2025 8:49 AM