Date-wise News
Pahadi Local is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations
Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.
Brij Pahwa Mar 9, 2026 6:29 PM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
SPAG FINN Partners will lead communications for Somerset’s reputation management, media relations, strategic storytelling
Animesh has over 20 years of experience across enterprise tech, mobile platforms, and electric mobility
Prior to joining Affinity Global, Tyagi served as Marketing Head – VOOT (AVOD) at Viacom18 Media Pvt. Ltd.
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
Shibu joins Reporter TV from Madison World, where he served as General Manager – Media Buying
Prior to this, Neeraj Jha held the role of Director (Content, Programming & Acquisition) at the company
The campaign turns the real stories of women employees into spoken word poetry
The agency will also develop platform-first content strategies, campaign narratives, and community engagement initiatives aimed at strengthening Woodland’s connection with digital-first audiences
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
The viewership stood at 74.5 crore when the final catch sealed India’s win by 96 runs
Puja Singh has over 15 years of experience in the beauty and personal care industry
Through its latest campaign, Titan Raga celebrates women who are redefining what being busy looks like
e4m Staff Mar 9, 2026 12:58 PM
Influencers and local content creators amplified the installation through selfies and forced-perspective shots
e4m Staff Mar 9, 2026 12:53 PM
Phanindranath Kakarla succeeds Pallav Mohapatra, who steps down following the completion of his term as CEO & MD
e4m Staff Mar 9, 2026 12:07 PM
For marketers, events like these are experiential platforms blending fitness, community engagement, and purpose-driven messaging
e4m Staff Mar 9, 2026 11:45 AM
The ‘Why Not’ campaign highlights situations where women step into spaces traditionally assumed to belong to men
e4m Staff Mar 9, 2026 11:36 AM
Prior to this, Prashant Kohli was with Leo Burnett India as National Head - Digital Excellence (Creative, Tech and Content)
Prior to this, Rachana Sharma served as Head – Environment at JSW Cement
e4m Staff Mar 9, 2026 11:05 AM
Prior to this, Kanika Kalra was with Reckitt as Regional Marketing Director – Health, South Asia
Guest Column: Veteran adman Prabhakar Mundkur explains how performance-based remuneration aligns incentives, but it also redistributes risk
Prabhakar Mundkur Mar 9, 2026 10:29 AM
JioHotstar becomes the first PGC platform to avail this pathbreaking solution starting with ICC Men’s T20 World Cup India & Sri Lanka 2026
e4m Staff Mar 9, 2026 10:22 AM
Directed by Badal Ray & Shoma Mukherji and produced by Shantomoy Ray, ‘Bitongsho’ features a spirited ensemble cast bringing eccentric characters and surprising twists to life.
e4m Staff Mar 9, 2026 10:09 AM
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, writes on his ‘mixed feelings’ about the recent developments in the ad industry
Chintamani Rao Mar 9, 2026 9:49 AM
Babita Baruah, CEO of VML India, writes that leadership in the next decade must embrace inclusivity, challenge the status quo, and prioritise people over processes
Babita Baruah Mar 9, 2026 9:47 AM
Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing strategy for a new-generation buyer
Anushka Roy Choudhary and Shalinee Mishra Mar 9, 2026 9:33 AM
Media expert Hersh Bhandari writes why the news genre is one of the most powerful platforms for advertiser even today
Hersh Bhandari Mar 9, 2026 9:29 AM
The She-economy is rising through digital access, financial independence, and greater participation in entrepreneurship and work, steadily expanding women’s economic influence across India
Anuja Jain Mar 9, 2026 9:18 AM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers
Shalinee Mishra Mar 9, 2026 8:36 AM