Authors

Anushka Roy Choudhary and Shalinee Mishra

Correspondent NA NA

NA

For AC brands, influencers play a key role: Jayant Balan & Pragya Bijalwan, Voltas

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Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing strategy for a new-generation buyer

Anushka Roy Choudhary and Shalinee Mishra Mar 9, 2026 9:33 AM