Date-wise News
Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation
e4m Staff Apr 21, 2026 8:11 PM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
The company reported revenue from operations of Rs 6,747.8 crore in the quarter ended March 31, 2026, a 22 percent increase compared to Rs 5,503.9 crore in the year-ago period
e4m Staff Apr 21, 2026 7:19 PM
At the eighth edition of the conference on April 22, the panellist will share insights on the topic ‘Badalta Bharat: How New Infrastructure Is Redefining OOH in India’
Sundaram joins SPNI from Think Studios where he was Director-Business & Creatives
e4m Staff Apr 21, 2026 6:19 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation
Ganapathy Viswanathan Apr 21, 2026 6:08 PM
Mobile feature simplifies sharing, but Clips removal draws mixed reactions
e4m Staff Apr 21, 2026 5:48 PM
At the eighth edition of the conference, the panellists will share insights on the topic ‘Speaking the city’s language: Localisation in modern OOH’
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
With Meghalaya Tourism as an associate partner, the yatra spans 34 days and 5,000 kilometres across the Northeast
NATIVE CONTENT Apr 21, 2026 3:25 PM
Prakash is the Chief Operating Officer & Business Head-Consumer Products Group
e4m Staff Apr 21, 2026 3:13 PM
Spotify Ads Manager gives advertisers direct control to set up, manage, and optimise campaigns
e4m Staff Apr 21, 2026 2:36 PM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
The eighth edition of the conference will be held on April 22 in Mumbai
Doug Hott will be replacing Derek Andersen who expected to leave on May 8
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
WPP Creative APAC CEO Kyoko Matsushita has outlined the India mandate in an internal memo
e4m Staff Apr 21, 2026 12:42 PM
The publication has carried exclusive in-person interviews with Chief Minister M K Stalin and Leader of Opposition Edappadi K Palaniswami
e4m Staff Apr 21, 2026 12:32 PM
This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead
Ritika Upmanyu Apr 21, 2026 11:50 AM
Lalit Gangwar is a founding team member and will now lead all global business operations for Pocket FM’s audio business
e4m Staff Apr 21, 2026 10:01 AM
Thakur joins DB Digital from Inshorts, where he spent nearly a decade as part of the founding leadership team and most recently served as Chief Revenue Officer
e4m Staff Apr 21, 2026 9:55 AM
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%
Sunidhi Vijay Apr 21, 2026 8:49 AM
Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight
Imran Fazal Apr 21, 2026 8:33 AM
Industry executives say this shift is pushing a significant chunk of digital budgets (25%) towards creator-led content, as brands chase scale and measurable results in a crowded market
Shalinee Mishra Apr 21, 2026 8:33 AM
Starting today, we will be running a series curated by Shripad Kulkarni, based on his conversations with industry leaders - 100 min of conversation per leader, recorded for the MatheMedia Podcast
Shripad Kulkarni Apr 21, 2026 8:31 AM
Guest Column: Adman Prabhakar Mundkur writes how Hephzibah Pathak represents ‘something that cannot be manufactured through restructuring - cultural continuity’
Prabhakar Mundkur Apr 21, 2026 8:25 AM
Industry chatter places the seasoned content strategist in the mix for the CEO role at a leading content studio, with her cross-platform experience seen as a strong fit for its next phase
e4m Staff Apr 21, 2026 8:11 AM
Industry chatter suggests the former SonyLIV business head is among those being evaluated for the CEO role at a leading content studio, as it weighs leadership for its next phase
e4m Staff Apr 21, 2026 8:03 AM
Tim Cook will become Executive Chairman of Apple’s board of directors; Ternus to take over on September 1, 2026
e4m Staff Apr 21, 2026 7:59 AM