Authors
Principal, Shripad Kulkarni and Associates
Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix
Shripad Kulkarni May 29, 2026 8:52 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
Shripad Kulkarni May 19, 2026 8:31 AM
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Shripad Kulkarni May 16, 2026 9:34 AM
Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job
Shripad Kulkarni May 14, 2026 9:07 AM
Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000
Shripad Kulkarni May 12, 2026 8:33 AM
Nikesh Ghosh, Co-founder, Offbeat Origins, in conversation with Shripad Kulkarni on why Gen AI has changed economics of creative production & why the sequence in which you use it determines everything
Shripad Kulkarni May 9, 2026 2:22 PM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Laxmi Shetty, ex Head of Sales, Broadcast & Digital, ZEEL, speaks with Shripad Kulkarni on how insights, cultural depth, technology are architecture of linear TV’s lead, & foundation of its second act
Shripad Kulkarni May 5, 2026 8:34 AM
Kartik Sharma, Group CEO, Omnicom Media India, speaks to Shripad Kulkarni on why attribution is not a science problem — it is a courage problem
Shripad Kulkarni May 2, 2026 8:56 AM
K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan
Shripad Kulkarni Apr 30, 2026 4:46 PM
Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more
Shripad Kulkarni Apr 28, 2026 7:58 AM
Akshay Gurnani, Founder, The Cofoundry and Co-founder, Schbang, tells Shripad Kulkarni how AI is collapsing the cost of creativity, & why the most powerful unit in mktg today is a nimble team of four
Shripad Kulkarni Apr 25, 2026 8:02 AM
Ajay Gupte, senior media industry leader, in conversation with Shripad Kulkarni on the performance trap, the ad stock that quietly disappeared —and why what is coming next is, in his own words, sci-fi
Shripad Kulkarni Apr 23, 2026 8:22 AM
Starting today, we will be running a series curated by Shripad Kulkarni, based on his conversations with industry leaders - 100 min of conversation per leader, recorded for the MatheMedia Podcast
Shripad Kulkarni Apr 21, 2026 8:31 AM
Dr Annurag Batra speaks on the structural reset reshaping Indian A&M on the MatheMedia Podcast, curated and structured by Shripad Kulkarni
Shripad Kulkarni Feb 20, 2026 8:44 AM
Drawing on a 25-year vantage point at the centre of India’s Advertising and Marketing ecosystem, the report reframes industry churn as a leadership question
Shripad Kulkarni Feb 12, 2026 6:00 PM