Date-wise News
Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive
Imran Fazal May 29, 2026 7:04 PM
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
Before GST, online gaming firms had strong incentives to classify their offerings as actionable claims because actionable claims — like lottery tickets — were largely outside the service tax net
Imran Fazal May 29, 2026 6:19 PM
VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate holistic wellbeing
e4m Staff May 29, 2026 4:29 PM
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
e4m Staff May 29, 2026 2:11 PM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works
e4m Desk May 29, 2026 12:49 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Desk May 29, 2026 12:29 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 29, 2026 12:16 PM
Prior to joining KKR, Parekh was associated with Welspun One, where she served as Head of Corporate Communications and Public Relations
e4m Staff May 29, 2026 11:46 AM
At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world
e4m Staff May 29, 2026 11:22 AM
The 4th edition of the conference is set to take place in Mumbai on June 11
e4m Desk May 29, 2026 10:15 AM
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight
Aryendra Khan May 29, 2026 9:10 AM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix
Shripad Kulkarni May 29, 2026 8:52 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
Asawari Sathaye joined OPPI in 2021 as Director – Communications and Patient Advocacy
e4m Staff May 29, 2026 8:38 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
Ather Energy has subscribed to 100 per cent of the initial paid-up share capital of the subsidiary through cash consideration
e4m Staff May 29, 2026 7:56 AM