Frodoh partners with Chaupal to introduce first-screen monetisation

Fast-growing AdTech firm, Frodoh announces a strategic partnership with regional OTT platform Chaupal to introduce a first-screen monetisation framework. Aimed at enabling subscription-led platforms to unlock new revenue without disrupting the viewer experience, the technology is an industry first equation for OTT platforms.

Frodoh’s first-screen framework addresses by unlocking deeper monetisation opportunities built around session depth, viewing intent, and discovery behaviour unique to connected TV specifically within the home screen while keeping content streaming completely ad-free. These formats are designed to align with user behaviour, ensuring visibility while maintaining a seamless and non-intrusive interface, stated a press release.

Speaking on the association, Sandeep Bansal, CEO, Chaupal said, “At Chaupal, our priority has always been to provide an uninterrupted, premium viewing experience for our subscribers. As the SVOD landscape evolves, we recognize the need for sustainable growth that doesn't compromise the trust of our audience. By partnering with Frodoh, we are introducing a sophisticated 'first-screen' monetization layer that integrates seamlessly into our UI, ensuring that discovery remains native and non-intrusive. This framework allows us to unlock incremental revenue from high-attention real estate while keeping the actual content consumption entirely ad-free.”

Russhabh R Thakkar, Founder and CEO, Frodoh, added, “Frodoh’s first-screen framework is built to solve the unique monetisation challenges of premium SVOD platforms like Chaupal. This is a completely new category of ads for India, a path-breaking step that expands the total addressable market by unlocking high-attention home screen real estate that was previously unreachable. We thank the whole Chaupal for their trust in Frodoh partnership and look forward to working alongside them.”