Date-wise News

CMO’s CTV Playbook panel?blur=25

At the fourth edition of the conference, the panellists will share key insights on the topic ‘From Impressions to Impact: The CMO’s CTV Playbook'

e4m Desk 3 hours ago

Bianca Ghose?blur=25

Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media

e4m Staff 3 hours ago

Sriraman Ranganathan Appointed CFO of Gnani.ai?blur=25

Prior to joining Gnani.ai, Sriraman Ranganathan served as Chief Financial Officer at Veersa Technologies

e4m Staff 3 hours ago

Jayshri Goswami Joins Candour Communications as Chief Growth Officer?blur=25

Candour Communications strengthens its leadership with Jayshri Goswami as Chief Growth Officer, bringing 17 years of expertise in corporate communications and growth strategies

e4m Staff 3 hours ago

Z?blur=25

Company also secures dynamic injunction against online piracy ahead of the FIFA World Cup 2026

e4m Staff 4 hours ago

Siir Siir (FIFA World Cup 2026)?blur=25

Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world

Aryendra Khan 4 hours ago

CTV panel?blur=25

At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'

e4m Desk 5 hours ago

Sunil Bhat Appointed National Head of Broking at Ageas Federal Life Insurance?blur=25

In his new role, Sunil will focus on expanding AFLI's broking footprint, deepening engagement with broker partners, and accelerating profitable growth

e4m Staff 5 hours ago

Tathagat Varma Joins Ralph Lauren as VP of Global Capability Centre?blur=25

Prior to joining Ralph Lauren, Varma served as global tech ops leader at Walmart Global Tech

e4m Staff 6 hours ago

Shantomoy Ray, Founder and Director of K Factor Communications?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making

Shantomoy Ray 6 hours ago

Radico Khaitan appoints AdGlobal360 as its digital media partner?blur=25

Under this mandate, AGL will lead digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions

e4m Staff 6 hours ago

OpenAI Takes Step Toward IPO with Confidential Filing?blur=25

While OpenAI did not reveal the size of the offering or provide a firm timeline, it indicated that a stock market debut is not imminent

e4m Desk 6 hours ago

Accenture-Whalar, Times Internet-Instant Bollywood deals signal new creator economy high?blur=25

While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood

e4m Staff 7 hours ago

Infosys Unveils Leon, Its New Mascot for Enterprise AI Navigation?blur=25

A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI

NATIVE CONTENT 8 hours ago

India's Declining Fertility Rate: A Shift in Consumer Dynamics?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur 9 hours ago

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan 10 hours ago

OpenAI?blur=25

As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing

Kanchan Srivastava 10 hours ago

Pernod Ricard India Launches Creative Agency Pitch to Boost Branding?blur=25

Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)

Imran Fazal 10 hours ago

How influencer marketing is being rewritten?blur=25

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

Shalinee Mishra 10 hours ago

men slefcare?blur=25

As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands

Sunidhi Vijay 10 hours ago

Cannes Lions 2026: The Human Touch in AI-Driven Creativity?blur=25

As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads

Aryendra Khan 10 hours ago

Lalatendu Das & Nawal Ahuja?blur=25

Lalatendu Das, CEO, South Asia, Publicis Media, will engage in a fireside chat with Nawal Ahuja, Co-Founder, e4m, on the topic, 'AI, Data & CTV: Building the Next Generation of Media Growth’

e4m Desk 11 hours ago

Pitch CMO Summit 2026?blur=25

At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today

e4m Staff 11 hours ago