Date-wise News

Sunil Gautam?blur=25

exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity

e4m Staff Jul 13, 2026 9:31 PM

Rini Nandy Takes Charge as Head of Marketing at BabyShop India?blur=25

Prior to this, Rini Nandy was with Aditya Birla Lifestyle Brands Limited as Head of Marketing - American Eagle (India)

e4m Desk Jul 13, 2026 6:44 PM

DEPT's Jonathan Whiteside and Yash Mody on Why Agentic AI Requires Enterprise Redesign?blur=25

DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.

Brij Pahwa Jul 13, 2026 6:42 PM

court?blur=25

BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"

Imran Fazal Jul 13, 2026 5:52 PM

barc?blur=25

Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging policy is not maintainable

Imran Fazal Jul 13, 2026 5:36 PM

TV?blur=25

The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient

Imran Fazal Jul 13, 2026 5:13 PM

Garginomics?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence

e4m Staff Jul 13, 2026 4:58 PM

Dr. Sajan Raj Kurup awarded Honorary Doctorate By Maharishi European Research University?blur=25

The honour recognises Kurup's contributions to storytelling, entrepreneurship and Indian knowledge systems

e4m Staff Jul 13, 2026 4:23 PM

Nand Kishore Goenka:?blur=25

Father of Essel Group Chairman Dr Subhash Chandra, Laxmi Goel, Jawahar Goel and Ashok Goel, passes away at 96, leaving behind a legacy of business grit, and a family that reshaped Indian media

e4m Staff Jul 13, 2026 4:04 PM

Nandita Godbole Takes Charge as Head of Marketing at Mercedes-Benz India?blur=25

As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals

e4m Staff Jul 13, 2026 2:39 PM

Arjun Banerjee Takes Charge as Head of YRF Talent Agency?blur=25

Prior to joining YRF, he was associated with Collective Artists Network

e4m Staff Jul 13, 2026 1:50 PM

Sajid Qureshi?blur=25

Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry

NATIVE CONTENT Jul 13, 2026 1:27 PM

Head Digital moves SC to review twin online gaming rulings?blur=25

Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’

Imran Fazal Jul 13, 2026 11:24 AM

Aparna Thomas?blur=25

She joined Sanofi in 2008 as a Director in Communications and went on to hold several leadership roles during her nearly two-decade tenure

e4m Staff Jul 13, 2026 11:23 AM

Shakti Tokas?blur=25

He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.

e4m Staff Jul 13, 2026 11:20 AM

Tuhina Pandey?blur=25

She most recently held the role of Director APAC Communications & Marketing, India and South Asia

e4m Staff Jul 13, 2026 11:09 AM

Amitabh Bachchan?blur=25

Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group

e4m Desk Jul 13, 2026 10:57 AM

LIA names Ogilvy Latam CCO Keka Morelle as 2026 Jury President for Direct?blur=25

The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026

e4m Staff Jul 13, 2026 10:49 AM

Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office

Prabhakar Mundkur Jul 13, 2026 10:17 AM

Atul Hegde?blur=25

Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy

e4m Staff Jul 13, 2026 10:03 AM

Why influencer marketing remains a challenge despite rising brand investments?blur=25

As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions

Shalinee Mishra Jul 13, 2026 9:27 AM

Breaking the screen silos: Why advertisers must rethink media planning?blur=25

As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies

Anuja Jain Jul 13, 2026 9:27 AM

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

The shrinking duration of content: Is this the future of storytelling??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats

Ganapathy Viswanathan Jul 13, 2026 8:45 AM

google?blur=25

As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight

Shantanu David Jul 13, 2026 8:39 AM

HT Media?blur=25

The company's board, at its meeting held on July 11, approved the issuance of 3,87,87,137 warrants on a preferential basis at an issue price of ₹24.57 per warrant

e4m Staff Jul 13, 2026 8:31 AM

MIB?blur=25

The public broadcaster said the project is intended to transform underutilised public land into revenue-generating advertising assets

Imran Fazal Jul 13, 2026 8:14 AM

IRS?blur=25

Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain

Kanchan Srivastava Jul 13, 2026 8:13 AM

Narendra Kumar Verma?blur=25

A prayer meeting in memory of Narendra Kumar Verma will be held on 13 July

e4m Staff Jul 13, 2026 8:08 AM