Date-wise News
The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules
Imran Fazal Apr 10, 2026 8:54 PM
Kini was earlier with L'Oréal as Senior Manager (Lead) – External, Internal Communications & Engagement
e4m Staff Apr 10, 2026 6:23 PM
He was earlier the President and BU Head - Cyber Security Services, Network Services, Private Cloud, Solution Engineering, Bid Management, Pricing
e4m Staff Apr 10, 2026 6:12 PM
Guest Column: Veteran adman Prabhakar Mundkur writes how WPP’s leadership choice will shape the future direction of creativity in India
Prabhakar Mundkur Apr 10, 2026 5:42 PM
Shailesh Goyal, Founder, Simulations Public Affairs Management Services Pvt. Ltd. shares a new crisis playbook and communicator’s mandate in a world struggling to find its footing
Shailesh Goyal Apr 10, 2026 3:38 PM
They have been named Jury Chairs for Outdoor, Integrated and Technology categories respectively
e4m Staff Apr 10, 2026 3:12 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
The new look reflects its growing focus on digital innovation, OTT, Connected TV, video, mobile, performance marketing, and integrated solutions
e4m Staff Apr 10, 2026 2:26 PM
Punit Dharamsi spent over nine years at Association of Mutual Funds in India
e4m Staff Apr 10, 2026 1:50 PM
Guest Column: Tushar Nerkar, Chief Marketing Manager, Arvind Limited, writes on why storytelling, not scale, has always been the real driver of connection
Tushar Nerkar Apr 10, 2026 1:50 PM
The focus will be to build a more relatable digital narrative around healthier living for Livpure
e4m Staff Apr 10, 2026 1:48 PM
The IPL 2026 clash drew attention for key performances and several on-field moments
Vaishnavi Deshpande Apr 10, 2026 1:45 PM
Sanghyun Lee will be based in Singapore and lead public policy engagement and strategic partnerships
e4m Staff Apr 10, 2026 1:43 PM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
ED questioned the company’s conduct, saying it claimed it could not pay salaries for three months while engaging multiple high-profile senior counsels
Imran Fazal Apr 10, 2026 1:02 PM
The Olive Crown Awards recognise and celebrate creative excellence in communicating sustainability and environmental responsibility through advertising and media
e4m Staff Apr 10, 2026 12:50 PM
Harivansh's name has been included among those leaders who came directly from journalism to politics and have made their own identity in both the fields
e4m Staff Apr 10, 2026 12:43 PM
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
e4m Staff Apr 10, 2026 12:41 PM
Prasar Bharati’s Doordarshan has entered into a three-year content partnership with the Indian Council for Cultural Relations
e4m Staff Apr 10, 2026 11:56 AM
Before joining Anthropic, Amlan Mohanty served as an Associate Fellow at the Centre For Responsible AI (CeRAI)
e4m Desk Apr 10, 2026 11:23 AM
Attaari held key positions at Edelman, FleishmanHillard, Weber Shandwick, Blue Star Infotech, Adfactors PR, and others
e4m Staff Apr 10, 2026 10:23 AM
The tussle centred on the reconstitution of Dish TV’s board, with Yes Bank pushing for changes amid concerns over corporate governance and management control
e4m Staff Apr 10, 2026 10:00 AM
As India’s foremost image strategist, Dilip Cherian turns 70, we celebrate his legacy, ideas, leadership, perception, and public trust across sectors
e4m Staff Apr 10, 2026 9:59 AM
The Japanese apparel major had, in January, invited agencies to pitch for its media business
Imran Fazal Apr 10, 2026 9:47 AM
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
Pooja Yadav Apr 10, 2026 9:46 AM
Girish Hingorani, VP – Marketing (Consumer Products) & Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the company’s strategy
Shalinee Mishra Apr 10, 2026 9:40 AM
As AI flattens the marketing tech stack, brands are shifting focus from tools to the quality of signals that power decisions, exposing a widening gap between data-rich and data-poor players
Anuja Jain Apr 10, 2026 9:16 AM
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
Aditi Gupta Apr 10, 2026 9:12 AM
In a conversation with Dr. Annurag Batra, India's original media pioneer reflects on 33 years of Zee, the ₹43,000-crore debt he repaid, and why the best disruption from his house is still to come
e4m Staff Apr 10, 2026 9:11 AM
Gurjeev Singh Kapoor was earlier Head of Distribution and International at Disney Star
As India’s social commerce grows, the creator economy is shifting from experimentation to structure. While creators drive discovery and purchases at scale, monetisation still lags behind
e4m Staff Apr 10, 2026 8:30 AM
Previously, Lena Petersen served as Chief Strategy & Marketing Officer at Sugar23
e4m Staff Apr 10, 2026 8:01 AM