Authors

Tushar Nerkar

Chief Marketing Manager, Arvind Limited NA NA

Tushar Nerkar is the Chief Marketing Manager, Arvind Limited

Are we over-optimising marketing at the cost of creativity?

Tushar Nerkar, Arvind Limited?blur=25

Guest Column: Tushar Nerkar, Chief Marketing Manager, Arvind Limited, writes on why storytelling, not scale, has always been the real driver of connection

Tushar Nerkar Apr 10, 2026 1:50 PM