Omnicom bags IBM's global media account
As per reports, the mandate is for Americas, EMEA, APAC and Japan
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Published: Apr 10, 2026 1:03 PM | 1 min read
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Ogilvy stepped away from being IBM’s creative agency of record after a 32-year partnership this March.
Ogilvy had already chosen not to take part in IBM's agency review.
IBM had earlier launched a media review in December 2025.
Even then, WPP Media did not enter the pitching process.
The business was estimated at around $330 million annually.
This was one of the largest technology-sector pitches to enter the market last year.
WPP Media chose not to defend the account, ending a multi-year run managing IBM’s media planning and buying duties across several markets.
WPP continues to retain IBM’s creative business through Ogilvy, a relationship that dates back nearly three decades and remains unaffected by the media review.
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