The search engine giant has been accused by French company Gibmedia of having suspended its Google ads account without notice

exchange4media Staff Dec 21, 2019 11:58 AM

Edmunds, Head of Acoustic, Asia Pacific & Japan, shares insights on developing the right tech to engage with consumers

Noel Dsouza Aug 26, 2019 8:43 AM

The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age

Shikha Paliwal Aug 22, 2019 8:06 AM

Prior to this role, Makkar was leading communications at Arvind Ltd.

exchange4media Staff Jul 19, 2019 8:39 AM

The event witnessed some renowned speakers, including Karan Bajwa from IBM India; T V Narendran, from Tata Steel; Meenakshi Vajpai from Vodafone; and Praveen Shrikhande from Aditya Birla

exchange4media Staff Jun 25, 2019 12:08 PM

At IBM, Pete will be working as India, South Asia lead - Brand, Social and Corporate Advertising

exchange4media Staff Jan 28, 2019 12:56 PM

Publicis Groupe's Holiday Greeting video shows the holding company's AI platform Marcel struggling to make friends in office

Venkata Susmita Biswas Dec 24, 2018 8:30 AM

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff Dec 3, 2018 8:45 AM

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

exchange4media Conclave 2018 will be held on November 16 and will see decision makers from the media & advertising industry discuss trends that assist them in growing the overall business

exchange4media Staff Oct 25, 2018 8:33 AM

Naair was previously the Chief Marketing Officer at IIFL Wealth Management

exchange4media Staff Sep 25, 2018 3:07 PM

Barreira is a senior leader with experience at consulting and technology firms including Deloitte, Accenture and IBM

exchange4media Staff Mar 20, 2018 11:51 AM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

The 24-hour hackathon will be held in Gurgaon on 4-5 November 2017

exchange4media Staff Oct 30, 2017 8:36 AM

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

Madhuwanti Saha Aug 1, 2017 8:00 AM

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Akshata R Murthy Jul 20, 2017 7:51 AM

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

exchange4media Staff Jan 18, 2017 3:08 PM

Bajwa succeeds Vanitha Narayanan, who is appointed as Chairman, IBM India

exchange4media Staff Jan 5, 2017 1:34 PM