ibm
Antonia Edmunds

Edmunds, Head of Acoustic, Asia Pacific & Japan, shares insights on developing the right tech to engage with consumers

Noel Dsouza Aug 26, 2019 8:43 AM

DeepaNaair

The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age

Shikha Paliwal Aug 22, 2019 8:06 AM

conclave

The event witnessed some renowned speakers, including Karan Bajwa from IBM India; T V Narendran, from Tata Steel; Meenakshi Vajpai from Vodafone; and Praveen Shrikhande from Aditya Birla

exchange4media Staff Jun 25, 2019 12:08 PM

AdarshPete

At IBM, Pete will be working as India, South Asia lead - Brand, Social and Corporate Advertising

exchange4media Staff Jan 28, 2019 12:56 PM

ai robot

Publicis Groupe's Holiday Greeting video shows the holding company's AI platform Marcel struggling to make friends in office

Venkata Susmita Biswas Dec 24, 2018 8:30 AM

Landor panel discussion

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff Dec 3, 2018 8:45 AM

conclave panel discussion

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM

conclave

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

Conclave Mumbai 2018

exchange4media Conclave 2018 will be held on November 16 and will see decision makers from the media & advertising industry discuss trends that assist them in growing the overall business

exchange4media Staff Oct 25, 2018 8:33 AM

Barreira is a senior leader with experience at consulting and technology firms including Deloitte, Accenture and IBM

exchange4media Staff Mar 20, 2018 11:51 AM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

Madhuwanti Saha Aug 1, 2017 8:00 AM

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

Akshata R Murthy Jul 20, 2017 7:51 AM

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

IBM to partner Godrej Interio’s digital transformation

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

exchange4media Staff Jan 18, 2017 3:08 PM

Karan Bajwa named Managing Director, IBM India

Bajwa succeeds Vanitha Narayanan, who is appointed as Chairman, IBM India

exchange4media Staff Jan 5, 2017 1:34 PM

TCS, Wipro, HCL most influential brands in India: LinkedIn

Technology companies headed the ranking with Microsoft taking top position. Other brands including Forbes, Harvard Business Review came in second and third place respectively

exchange4media Staff Jun 25, 2015 11:15 AM