Date-wise News
1 out of 5 shoppers now actively seek AI-powered recommendations to shorten the path from inspiration to purchase
Kartik Patiar, National Head - M&E, ACHT, Online, at ShareChat & Moj, urges brands to move beyond demographics and tap into language, microdrama, and hyperlocal voices to drive purchase intent
Prior to this, Vineet Saksena was the Chief Growth Officer at Metro Wholesale
Guest Column: Veteran adman Prabhakar Mundkur reflects on the reported Wondrlab-Madison World deal
Prabhakar Mundkur Mar 3, 2026 2:34 PM
A look at Nitish Mittersain’s journey on his birthday, from a young coding enthusiast to building India’s only listed gaming company, Nazara Technologies
The AI powered digital film blends vibrant festive imagery with seamless performance transitions
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
Dan Bailey will report to Akash Ambani, Chairman of Reliance Jio Infocomm Limited
e4m Staff Mar 3, 2026 12:57 PM
A key highlight of the evening was the unveiling of the winners of the BW Marketing 40 Under 40 Awards 2025 and the BW Next-Gen DigiContent Awards 2025 that celebrated emerging leaders
e4m Staff Mar 3, 2026 12:44 PM
Prior to joining News 24 Broadcast India Limited, Rupali Fernandes held senior leadership positions at ABP Network, Matrix IEC, HT Media and Disney Star
e4m Staff Mar 3, 2026 12:37 PM
The campaign marks a strategic step in Shalimar Paints’ continued focus on blending innovation with consumer-centric communication
e4m Staff Mar 3, 2026 12:28 PM
Prior to his promotion, Rajat Paul served as Brand Lead – CSD Flavours (7UP & Mirinda) at PepsiCo
e4m Staff Mar 3, 2026 12:07 PM
In today’s ‘In the Spotlight,’ we trace Amrit Anand’s journey, his entry into the industry, lessons as a communications leader, IPO myths, skills future leaders need, and more
Ritika Upmanyu Mar 3, 2026 11:14 AM
Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival
e4m Staff Mar 3, 2026 11:14 AM
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Following his Aloke Singh’s exit, Capt. Hamish Maxwell will take over as the airline’s ‘accountable manager’
e4m Staff Mar 3, 2026 10:26 AM
Digbijay Mishra will lead Corporate Communications for the Flipkart Group
e4m Staff Mar 3, 2026 10:22 AM
Nitin Sharma previously served as Director of Product Management at Cox Automotive Inc.
With ad spend increasingly tied to engagement rather than traditional reach, broadcasters are recognising creators as key players in the attention economy
Shalinee Mishra Mar 3, 2026 9:22 AM
Three-hour takedowns, metadata requirements, and rising litigation risk are driving a structural reset in the operation of digital advertising
Anuja Jain Mar 3, 2026 9:05 AM
This pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Paramount agreed to acquire WBD for $110 billion, or $31 per share, after Netflix chose not to increase its bid
How a Holi film about childhood friendship became one of the most discussed ads in recent Indian advertising history
Aryendra Khan Mar 3, 2026 8:04 AM