Date-wise News
Guest Column: Veteran adman Prabhakar Mundkur writes on how the past half-decade has been a slow shakedown for the advertising industry, but 2025 felt like the year it hit bedrock
Prabhakar Mundkur Dec 30, 2025 5:19 PM
In 2025, a number of launches stood out not because of unanimous praise, but because it split opinion sharply, revealing how polarising modern fashion has become
Vaishnavi Deshpande Dec 30, 2025 4:33 PM
Arvind Youth Brands Private Limited runs popular denim brand Flying Machine
e4m Staff Dec 30, 2025 4:21 PM
In a year-end communication to employees, Network18 MD & Group Editor-in-Chief Rahul Joshi said the company stayed resilient by focusing on content, creators and subscriptions
e4m Staff Dec 30, 2025 3:00 PM
Pratima Sharma has over 17 years of experience in digital and print media
e4m Staff Dec 30, 2025 1:16 PM
Naveen’s portfolio includes work on blockbuster films like "The Amazing Spider-Man," "Gangs of Wasseypur," and "King Kong
e4m Staff Dec 30, 2025 1:12 PM
If there was one constant in 2025, it was internet’s ability to turn the unexpected into a shared moment
Vaishnavi Deshpande Dec 30, 2025 12:43 PM
The mandate is aimed at strengthening Stahl’s online presence, accelerating customer acquisition, and improving performance across all digital channels
e4m Staff Dec 30, 2025 11:35 AM
Athina Kanioura has been appointed CEO of Latin America Foods, in addition to her role as Chief Strategy & Transformation Officer
e4m Desk Dec 30, 2025 11:23 AM
Vidya Kailasam Hangal has been promoted as Director - Category Planning and Activation (Head - Customer Marketing) at Mondelēz International
e4m Desk Dec 30, 2025 10:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the driving force of PR by 2026
Ganapathy Viswanathan Dec 30, 2025 9:27 AM
The confidence with which digital marketers reported performance was detached from what businesses could actually verify; attribution fatigue turned unease into active scepticism
Shantanu David Dec 30, 2025 9:24 AM
In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact
Chehneet Kaur Dec 30, 2025 9:10 AM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
Experts say the next phase of retail media will be defined by how intelligently it is deployed: less about chasing scale and more about building sophistication
Pooja Yadav Dec 30, 2025 8:35 AM