Date-wise News
Through her initiative Kyaa Matlab, Khanna has built a platform that uses podcasts as a medium for authentic storytelling and brand connection
e4m Staff Oct 6, 2025 10:05 PM
The offer comprises a fresh issue of equity shares and an offer for sale of up to 132,288,941 equity shares by certain existing shareholder
Subhankar De talks about his win as a 40 under 40 leader, learnings, accomplishments, future plans and more
Ritika Upmanyu Oct 6, 2025 7:10 PM
In IPRCCA special series, Mukesh Kharbanda discusses what makes Fuzion PR, the leading Regional Consultancy, growth and evolution over the years, impact areas, and more
Ritika Upmanyu Oct 6, 2025 6:55 PM
In today’s ‘e4m IndiGenius PR agency’ feature, we explore Teamwork Communications journey, its mission, challenges, how it stands out, how is it transforming India’s communication landscape, and more
Ritika Upmanyu Oct 6, 2025 6:51 PM
Thums Up XForce is the official beverage partner and BodyArmor Lyte ORS is the hydration partner
Mukundan brings over two decades of experience from BP, where he served as Senior Vice President, BP Group, and President, BP India
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how every luxury purchase tells a story
Gargi Sarkar Oct 6, 2025 5:10 PM
She will grow the Corporate Communication and PR community that e4m pioneered 24 years back
Zee Live has partnered with Marathi Zee 5, ensuring that the spirit of ‘Marathi Vajlach Pahije’ resonates far beyond the physical stage
adVantage can work across business messaging, contextual advertising and various other enterprise-grade solutions
Known for balancing creativity with strategy, he remains an influential voice in India’s media ecosystem
Instagram’s new Map feature provides users and their friends with a simple, seamless way to stay connected
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
NATIVE CONTENT Oct 6, 2025 3:40 PM
Guest Column: Trigam Mukherjee: Co-Founder and CEO of an innovative Gamified Data Intelligence Platform (GDIP), wnnr.in, highlights the need for a comprehensive re-evaluation of marketing strategies
Trigam Mukherjee Oct 6, 2025 3:14 PM
Hari Krishnan will report to Dheeraj Sinha, Group CEO, FCB India & South Asia
As a member of the Council, Dr. Almazrouei will play a pivotal role in shaping forward-looking AI policies and spearheading the development of groundbreaking solutions
PHD India will now lead Watertec’s media strategy, planning, and buying, managed out of its Mumbai office
The festive film for ‘Spark Your Imagination’, featuring Samantha Ruth Prabhu, is a vibrant, cinematic celebration of contemporary style
OpenAI’s move aligns with its strategy to create adaptive, deeply personalised digital experiences
The new identity emphasises storytelling, clarity, and leadership in the communications space
Sam Altman announces new copyright measures and monetization model for creators
Prior to this, Jill Lee was the Head of App Ads SEAS Large Customer Sales
Vaani Kapoor will champion Lukson’s signature lab-grown diamond and vermeil collections, and will be seen in festive and occasion-driven campaigns starting this season
Meta is rolling out new features to give advertisers and agencies more personalised outputs
e4m Staff Oct 6, 2025 12:52 PM
Varsha Chainani’s new venture will focus on empowering leaders and professionals to find clarity, confidence, and renewed purpose during times of personal and professional transition
e4m Staff Oct 6, 2025 12:52 PM
The OOH executions were complemented by collaborations with fashion creators
e4m Staff Oct 6, 2025 12:30 PM
The partnership will roll out a slate of new titles across genres, languages, and themes
e4m Staff Oct 6, 2025 12:26 PM
Sriram Santhanam’s mandate includes guiding startups on architectural excellence, go-to-market enablement, and transforming ideas into commercially successful, long-term ventures
e4m Staff Oct 6, 2025 12:12 PM
The eighth edition of the mobile marketing conference will be held on December 2
Actor, influencer and content-creator Danish Sait’s rant on “mediocre pizza” has gone viral
e4m Staff Oct 6, 2025 11:34 AM
By making an anti-ad of an anti-ad, Nothing aims to cut through the clutter of festive advertising
e4m Staff Oct 6, 2025 11:13 AM
Sonali Khanna most recently served as President and Branch Head at Lowe Lintas South
e4m Staff Oct 6, 2025 10:58 AM
The new arrangement will enable more schools across India to access Hachette Learning’s digital and print learning solutions
e4m Staff Oct 6, 2025 10:11 AM
As per sources, the pitch is likely aimed at reimagining the app’s communication and design language
Soumya Gawri Oct 6, 2025 9:31 AM
Experts say while digital is expected to account for roughly 40–50% of the spends, linear TV retains about 25–35% and DOOH and transit advertising are projected to grab 5–10% share
Pooja Yadav Oct 6, 2025 9:17 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, writes on the effect of the GST cut on advertising, India’s media currency, the IRS pilot study and much more
L. Adimoolam Oct 6, 2025 9:11 AM
As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes
Shalinee Mishra Oct 6, 2025 8:50 AM
With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands who anticipate this will dominate in ways that look invisible today
Shantanu David Oct 6, 2025 8:45 AM
Globally, advertisers are shifting from tracking ad delivery to measuring real attention—how long users actually view, listen to, or interact with ads
Sunidhi Vijay Oct 6, 2025 8:41 AM
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
Anuja Jain Oct 6, 2025 8:22 AM
Amit Shukla moved on from Hindustan Times after a term of 11 years and is a media sales leader with over two decades of experience
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about transforming digital engagement into lasting brand loyalty beyond temporary clicks and viral moments
Shantomoy Ray Oct 6, 2025 7:50 AM
