Amazon Web Services names Sriram Santhanam as Head of Startup Business for India

Sriram Santhanam’s mandate includes guiding startups on architectural excellence, go-to-market enablement, and transforming ideas into commercially successful, long-term ventures

by e4m Staff
Published: Oct 6, 2025 12:12 PM | 1 min read

Amazon Web Services (AWS) has announced the appointment of Sriram Santhanam as Head of Startup Business for India. In this role, Santhanam will drive AWS’s strategy for startups across India, with a focus on enabling innovation, accelerating cloud adoption, and strengthening collaboration with founders and venture-backed companies.

Santhanam’s mandate includes guiding startups on architectural excellence, go-to-market enablement, and transforming ideas into commercially successful, long-term ventures.

With over 25 years of experience in B2B sales leadership, Sriram has worked across industries and business models. Over the past four years at AWS, he has led the expansion of the Independent Software Vendor (ISV) business, managing one of the largest portfolios and driving growth across horizontal and vertical SaaS businesses.

Santhanam’s expertise in cloud transformation and SaaS innovation will be central to AWS’s efforts to advance startup engagement in India, helping companies navigate the complete lifecycle—from platform resilience and security to scaling GTM strategies.

With cloud, AI, and SaaS-led innovations driving the next phase of digital growth, AWS is focused on empowering startups to scale faster, innovate at speed, and view AWS as a strategic partner in their journey.