Parul Batra joins e4m Group as Senior Director to lead communities & IPs

She will grow the Corporate Communication and PR community that e4m pioneered 24 years back

by e4m Staff
Published: Oct 6, 2025 5:00 PM | 2 min read

Parul Batra has joined e4m as a Senior Director and a Business Head for the Corporate Communications and PR community and will lead an existing team of committed leaders in e4m to build this community to the next level.

e4m.com was launched 25 years ago and the corporate and PR community editorial coverage started 24-plus years back.

Over the last 8 years, Karan Bhatia nurtured and developed the community to a great level and Parul Batra will take it up from here with the team. Parul Batra with her entrepreneurial skills and extensive understanding of this domain is looking to take this community to the next level. She is being supported by the existing e4m leaders internally.

Parul brings with her an illustrious career spanning over 21 years in Public Relations and Marketing, with deep expertise in Corporate Reputation, Crisis Communication, Product Communication, and Event Management.

She has led high-impact communications and marketing strategies across industries such as Technology, Ecommerce, and F&B.

Her professional journey includes leadership roles at Google India & SEA, Snapdeal, NDTV, and her own venture where she partnered with iconic brands and government initiatives. She has driven campaigns for global brands such as Google, YouTube, Amazon, Facebook and more.

Part of the founding team of Google in India, Parul held a wide range of leadership positions with the company. Parul led Consumer PR for Google across products such as Search, Maps, Android and Apps. Prior to her decade long stint at Google, Parul spent seven years with NDTV as a journalist and Senior Content manager. She was also part of the founding team of NDTV Convergence to set up NDTV.com.

With her strong ability to build strategic partnerships, drive brand narratives, and navigate complex communications landscapes, Parul will play a key role in strengthening the e4M Corporate Communications community and scale it to the next level.