Meta introduces next-gen AI tools for creators and brand building

Meta is continuing to invest in AI-powered tools like Advantage+ and the infrastructure behind them to support more efficient growth for businesses, advertisers, and agencies. Meta is writing the next chapter of AI-enabled performance with new generative AI and creator tools for today and a glimpse into the AI experiences of the future, which will unlock entirely new ways for businesses and agencies of all sizes to grow.

New Generative AI Tools for Video Optimisation and Conversion

Meta is expanding its generative AI creative capabilities and rolling out new features to give advertisers and agencies more personalized outputs that reflect the customers that they want to reach.

As part of Advantage+ creative’s video generation tool, Meta is introducing an AI-generated music feature that makes it easier to create immersive video experiences. The feature understands the content of an ad and produces unique, custom music that reflects the product, style, and sentiment — helping brands better engage their audiences and connect in new ways.

To help advertisers easily optimize their video creative for new international or multilingual audiences, Meta is introducing AI dubbing. Meta will also begin rolling out video high dynamic range enhancement, which allows advertisers to use generative AI to deliver videos with higher contrast ratio and more vibrant colors for a more engaging experience.

As part of Advantage+ creative’s image generation tool, Meta is introducing a persona-based image generation feature, to help advertisers further personalize creatives to their customers. This new feature creates several different versions of an ad, each designed to appeal to a specific type of customer or what's performed well in the past.

Making it Easier To Partner with Creators on Facebook and Instagram

To help marketers collaborate with creators to personalize creative for people, Meta is adding more AI-powered tools for creator discovery and new ways to turn organic creator content into paid ads in the Partnership Ads Hub. Meta is rolling out the Facebook creator discovery API, which simplifies the process for businesses and their agencies to find and connect with Facebook’s thriving creator community.

This API allows brands and third-party partners to search for creators using keywords and explore creator insights like audience demographics and average engagement rate to find the best creator match for their brand.

Meta is also expanding access to the Instagram Creator Marketplace API to all agencies, advertisers, and third party developers in countries where the product is currently available. More businesses in eligible markets can now also access creator marketplace from Meta Business Suite with expanded availability to all verified businesses on Instagram.

This fall, advertisers will see AI-recommended Collabs that marketers can easily turn into partnership ads from recommended content in the Partnership Ads Hub. Finally, Meta is exploring new ways for creators to monetize their collaborations with brands by making their content more easily shoppable. Meta is testing a new way for creators to access a brand’s affiliate program on Facebook and opening up the ability for creators and brands to add product links to Instagram Reels.