gen-ai
With the emergence of autonomous AI agents, the industry is moving towards continuous optimisation, new performance benchmarks and a rethinking of marketing roles, say tech pundits
Anuja Jain Mar 13, 2026 8:39 AM
From experimentation to core content production, AI is now embedded across film, TV and OTT sectors
Kanchan Srivastava Feb 20, 2026 9:05 AM
As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is transforming data, journeys, and customer engagement at scale
The panellists will share insights on the topic ‘From Personalization to Prediction: How Gen AI is Redefining Customer Experience and Marketing ROI’
e4m Desk Jan 31, 2026 12:05 PM
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
India is entering a phase where AI is no longer a side tool but a core engine, transforming workflows, skills, operating models, commercial frameworks, and competitive advantage
Anuja Jain Nov 25, 2025 8:25 AM
While generative AI promises affordable production, Indian agencies are finding that brand-ready quality demands new investments in tech, talent and time
Aryendra Khan and Soumya Gawri Oct 31, 2025 9:09 AM
AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates
Anuja Jain and Aryendra Khan Oct 23, 2025 8:30 AM
The film combines India’s cultural practices with modern storytelling and generative AI visuals
e4m Staff Oct 13, 2025 3:25 PM
Meta is rolling out new features to give advertisers and agencies more personalised outputs
e4m Staff Oct 6, 2025 12:52 PM
Shoppers are turning to Reels as their top choice for discovering the latest trends, says Meta’s festive playbook
e4m Staff Sep 24, 2025 1:04 PM
In a conversation with e4m, AI expert Jaspreet Bindra spoke about emerging technologies in the marketing universe, shift from third-party cookies and more
Brij Pahwa Apr 15, 2025 12:22 PM
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Sohini Ganguly May 15, 2024 9:29 AM
Rakuten's Sunil Gopinath will also be speaking today at BW Businessworld Gen AI Summit 2024, to be held at The Imperial, New Delhi
e4m Staff Mar 27, 2024 8:44 AM
The theme of the summit is 'Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?'
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
e4m Staff Jan 30, 2024 11:45 AM
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
Shantanu David Jan 3, 2024 8:21 AM
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Shantanu David Nov 10, 2023 8:39 AM