`Authors`

Gargi Sarkar

Founder & MD of RA Brand Consultant [email protected] NA

Founder & MD of RA Brand Consultant

When leaders become brands: A marketer’s lens on power, perception, and positioning

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people

Gargi Sarkar May 7, 2026 8:28 AM

The psychology of trust in branding

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time

Gargi Sarkar Apr 23, 2026 4:12 PM

Garginomics: Memes are loud, but brands are built quietly

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her philosophy about why memes are short-lived by design

Gargi Sarkar Mar 31, 2026 12:17 PM

Garginomics: The loneliness economy

Guest Column: Gargi Sarkar of RA Brand Consultant on how the “loneliness economy” is reshaping consumer behavior toward connection and belonging

Gargi Sarkar Mar 13, 2026 6:36 PM

Garginomics on Brands: Built beyond the logo

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, looks at brands beyond colours, campaigns, and catchlines

Gargi Sarkar Jan 2, 2026 2:00 PM

The economics of things we never thought had economics

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes human forces that actually move the world

Gargi Sarkar Dec 2, 2025 11:47 AM

The Psychology of Pricing: Why ₹999 works better than ₹1000

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable

Gargi Sarkar Nov 11, 2025 12:55 PM

Should you reject a brand name just because the domain isn’t available?

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares his take on how we have started treating a domain name like an identity

Gargi Sarkar Oct 15, 2025 11:34 AM

People don’t buy products — they buy a better version of themselves

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how every luxury purchase tells a story

Gargi Sarkar Oct 6, 2025 5:10 PM

Don’t just build a brand, create a following

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her insights on why brands today need to build tribes

Gargi Sarkar Sep 1, 2025 11:22 AM

A Brand is a Yatra (Not a Logo)

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes on why some brands stay etched in our hearts while others fade away

Gargi Sarkar Aug 8, 2025 12:33 PM

The soul of a brand: Why founders must be its first storytellers

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, talks about how ‘brands don’t just sell products; they sell a piece of their founder’s soul’

Gargi Sarkar Jul 18, 2025 3:27 PM