The economics of things we never thought had economics
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes human forces that actually move the world
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Published: Dec 2, 2025 11:47 AM | 1 min read
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Every market has a theory.
Every trend has data.
But Garginomics?
It studies the unspoken, illogical, deeply human forces that actually move the world.
Here’s today’s unusual insight:
? The Economy of Attention Has Outgrown the Economy of Intelligence
We once admired people for what they knew.
Today, we admire people for what they can make us feel for 4 seconds.
Scroll culture has created a new currency:
Micro-emotion per second (MEPS).
Brands with higher MEPS win.
Leaders with higher MEPS trend.
Even conversations have become transactions of instant gratification.
But here’s the twist only Garginomics notices:
? When attention becomes cheap, retention becomes premium.
Not retention of customers.
Retention of thought.
Retention of feelings.
Retention of self.
The smartest minds today are not the ones who consume the most.
They are the ones who escape the loop long enough to think something original.
This is the rarest luxury now:
Cognitive silence.
In a world where everything screams,
the one who masters silence becomes the real thought leader.
Garginomics predicts the next wave:
? “High-Retention Humans” will become the most valuable asset.
People who can sit, think, process, and not react instantly.
Leaders who build from depth, not dopamine.
Brands that move minds, not just metrics.
The future economy will not belong to the loudest.
It will belong to the longest-lasting.
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