Date-wise News
At e4m TechManch, Sudhanshu Vats, MD, Pidilite Industries, said marketers need to look beyond technology-led differentiation and focus on building enduring brands rooted in trust and relevance
e4m Staff Jul 27, 2026 6:48 PM
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
e4m Staff Jul 27, 2026 5:46 PM
Dr. Subhash Chandra shared the message on social media following the turban-tying ceremony performed on July 26, 2026
e4m Staff Jul 27, 2026 5:41 PM
At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relationships are changing
e4m Staff Jul 27, 2026 5:10 PM
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
Founder and CEO Vijay Shekhar Sharma said Paytm has moved beyond the recovery phase that followed regulatory disruptions in 2024 and is now focused on expanding its consumer and merchant base
e4m Staff Jul 27, 2026 4:10 PM
Announcing the decision on LinkedIn, founder Kiran Shah said the shift was driven by one fundamental challenge: the inability to clearly measure returns from influencer campaigns
e4m Staff Jul 27, 2026 3:32 PM
In his new role, he will lead strategy, thought leadership, corporate and product storytelling, media, content and agency, and the localisation of HP's global narratives for the Indian market
e4m Staff Jul 27, 2026 2:56 PM
Bedi has worked across leading organisations including Coca-Cola, Reckitt, Ericsson, and others
e4m Staff Jul 27, 2026 2:55 PM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
Prior to his promotion, Rasiq Sultan served as the Senior Business Director at Posterscope India
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
Ravangave joined Kotak Mahindra Bank in July 2024 after spending close to a decade at Amazon India
e4m Staff Jul 27, 2026 1:40 PM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
e4m Staff Jul 27, 2026 1:07 PM
Prior to this, Caroline Connan was with Forvia as Group Chief Data Officer & Digital Transformation
Prior to joining Mint, Prabhakar Jha was the Chief Copy Editor at Associated Broadcasting Co. Pvt Ltd (TV9)
e4m Desk Jul 27, 2026 12:57 PM
Prior to his promotion, Vinay Golikeri held the role of Managing Director - Bacardi India and Southeast Asia
e4m Desk Jul 27, 2026 12:49 PM
Prior to joining Kriti Nutrients Ltd, Singh was with Cornitos as Head of Marketing
e4m Desk Jul 27, 2026 12:40 PM
From shaping brands at Microsoft, HP and Samsung to driving transformation at Hero MotoCorp, Ranjivjit Singh's career reflects three decades of leadership across India's evolving business landscape
e4m Staff Jul 27, 2026 12:30 PM
Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership
e4m Staff Jul 27, 2026 12:28 PM
Sidhu was known for his accurate, insightful and balanced reporting over the years
e4m Desk Jul 27, 2026 12:11 PM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM
The fourth edition of 'Samachar4Media Journalism 40 Under 40' will be held on July 28 at the IIC in New Delhi
e4m Staff Jul 27, 2026 11:49 AM
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
Srini Naladala served as the Director - Innovation, Technology and Quality at the company
e4m Desk Jul 27, 2026 11:42 AM
Advertising executive Tanya Goyal has informed AAAI that she was withdrawing from the committee proceedings as the selection methodology did not meet basic standards of corporate governance
e4m Staff Jul 27, 2026 11:34 AM
In his new role, Urmez Daver leads the Cybersecurity services & solutions business for the APAC region
e4m Desk Jul 27, 2026 11:32 AM
Members from across the country participated in the election to choose EEMA’s national office-bearers and regional representatives
e4m Staff Jul 27, 2026 11:25 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
As AI-generated accounts and synthetic content proliferate across social platforms, Meta is betting on selfie-based verification to restore trust and make human identity more visible on Facebook
e4m Staff Jul 27, 2026 10:53 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards other media unless
Ganapathy Viswanathan Jul 27, 2026 9:32 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Media leader Avinash Kaul speaks to e4m about his book The Next Mountain, the highs and lows of his life, his professional journey, and more
Ruhail Amin Jul 27, 2026 9:22 AM
Prior to this, Singh was Regional Head - North India at Excitel Broadband
Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data
Imran Fazal Jul 27, 2026 9:07 AM
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Shubhranshu Singh Jul 27, 2026 8:54 AM
INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs
Kanchan Srivastava Jul 27, 2026 8:51 AM
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Bhuvan Lall Jul 27, 2026 8:47 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilateral negotiation between publishers & advertisers
Kanchan Srivastava Jul 27, 2026 8:24 AM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM