Balaji Telefilms and Story TV enter micro drama collab

Balaji Telefilms Ltd and Eloelo Group’s Story TV has joined hands to bring original, mobile-first micro dramas rooted in Indian narratives.

The partnership will roll out a slate of new titles across genres, languages, and themes, featuring leading talent and innovative concepts never seen in the micro drama format.

Saurabh Pandey, Founder & CEO, Story TV, said:“We are delighted to partner with Balaji Telefilms to reimagine the Indian microdrama ecosystem with a line-up of stories and characters that will be industry firsts. Balaji has been a pioneer in shaping Indian entertainment with their creative storytelling. I strongly believe micro dramas will be more than a $5Bn market in the next 3 years and will unlock a new form of storytelling, with Story TV leading from the front. Together with Balaji, our exclusive partnership will make micro dramas a staple across India, in line with the growing demand for stories that are entertaining, immersive & mobile-first.”

The partnership will roll out a slate of new titles across genres, languages, and themes.

“Our alliance with Story TV is a game-changer, setting the stage for powerful, fresh storytelling that’s fearless and fast-paced.” says Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd

Sanjay Dwivedi, CEO, Balaji Telefilms, said, “At Balaji, our constant endeavour has been to evolve with the audience and the platforms they love. Micro dramas represent an exciting frontier — short, impactful, and designed for today’s mobile-first viewers. This collaboration with Story TV allows us to take our storytelling legacy into a new format, one that’s fast, fresh, and deeply connected to the pulse of digital India. We’re excited to experiment, innovate, and create stories that will set new benchmarks in this emerging space.”