Balaji Telefilms announces “family friendly” app Kutingg

Balaji Telefilms Limited has announced launch of a “family friendly” app Kutingg. This move marks the next phase in Balaji’s digital journey, reflecting evolving content consumption habits and the growing demand for innovative digital formats, stated a press release.

“Kutingg positions itself as the go-to destination for daily dose of family entertainment, bringing together Kadak stories told with authenticity and impact. With an expansive content slate spanning gripping drama, youthful series, mini-series, reality-led formats, talk shows, and snackable short-form entertainment as well as films and a wide variety of multi-genre exciting content for binge watching, Kutingg truly embodies a family-first digital platform. In tune with the evolving ways audiences consume entertainment, the App also embraces vertical video formats alongside traditional storytelling styles, ensuring an engaging and enriching experience for today’s mobile-first audience,” stated the release.

Programming on Kutingg is carefully curated under key segments: Daily Dose of Entertainment (Pyaar Kii Raahein, Saas, Bahu aur Swaad), Weekend Binge (Cheerleader), Superstar Library (Bose, Mentalhood), and Non-Fiction/Chat Shows (Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans).

Speaking on the launch of Kutingg, Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, said: "At Balaji, our journey has always been about anticipating how stories are experienced and staying ahead of audience expectations. Today’s audiences want stories that are sharper, shorter, and more personal—and Kutingg is our answer to that. This is not just another entertainment app; it is a family-first destination that offers Kadak stories across fiction and non-fiction, from snackable content to immersive limited series, and even vertical formats for a new-age viewing experience. With Kutingg, we want to give audiences more than just shows—we want to deliver moments that bring families together, stories that spark conversations, and entertainment that truly stays with them."

Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd added, “Kutingg represents more than just a platform, it is an ecosystem where content, creators, and audiences meet on common ground. With its wide spectrum of genres and fresh storytelling, we are opening up new opportunities for brands, advertisers, and partners to connect with audiences in more meaningful ways. Our vision is to make Kutingg not just India’s preferred family-first entertainment destination, but also a space where innovation in content and commerce thrive together. This is the next step in Balaji’s mission to redefine how entertainment is consumed, shared, and celebrated across every screen in the country.”

The app will be launched on 11^th September.