Grapes' Shradha Agarwal to decode balancing trust, efficiency & AI at e4m-iDAC 2025

The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15

by e4m Desk
Published: Oct 6, 2025 5:38 PM | 1 min read

At the upcoming e4m-iDAC 2025, Shradha Agarwal, Co-Founder and Global CEO, Grapes Worldwide, will take the stage to share her perspective on the topic ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’. As the digital marketing landscape evolves rapidly with artificial intelligence shaping creativity, this spotlight session will focus on how brands can harness AI responsibly while preserving the human touch that drives meaningful engagement.

The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15. The conference promises to bring together thought leaders redefining the intersection of creativity and technology, featuring a power-packed agenda with fireside chats, keynote sessions and engaging panel discussions.

During her address, Agarwal will emphasise the importance of trust and transparency in AI-driven marketing, highlighting that while AI can unlock new levels of innovation, it must never compromise audience confidence. Moving beyond algorithms, Agarwal will highlight that emotion remains the soul of creativity and while AI can analyse trends or generate content at lightning speed, it cannot replicate the depth of human empathy, culture, or lived experience.

Agarwal will also explore the future of human-AI collaboration, envisioning a hybrid creative ecosystem where machines handle data-driven precision and humans lead with purpose and intuition. She will discuss how ethical frameworks, upskilling, and empathy-led innovation will define the next phase of leadership in marketing.