e4m-idac-2025
At e4m iDAC 2025, Sowmya Iyer, Founder & CEO of DViO Digital, shared how creativity was no more the cornerstones of growth as brands increasingly demand accountability and outcomes
e4m Staff Oct 17, 2025 4:22 PM
Panellists at e4m iDAC 2025 were in agreement that hyper-personalisation works best when grounded in cultural context and supported by human insight
e4m Staff Oct 16, 2025 8:43 AM











