LIC India MD Ratnakar Patnaik joins e4m-iDAC 2025 as keynote speaker

Ratnakar Patnaik, Managing Director of LIC of India, has come onboard as a keynote speaker at the third edition of the Independent Digital Agency Connect (iDAC) 2025 conference. The upcoming edition of the conference is scheduled to be held on October 15. It is designed as a platform for thought leaders, innovators, and agency professionals to explore the evolving dynamics of the digital ecosystem. At the conference, Patnaik will share key insights on the topic “Reimagining Legacy Brands for the Digital Age”, highlighting how established institutions can transform and thrive in an increasingly digital-first world.

As the head of one of India’s most iconic financial institutions, Patnaik’s perspective holds significant relevance. LIC, with its decades-long heritage and deep-rooted trust among policyholders, represents the legacy brand that has successfully adapted to changing consumer needs.

In his session, Patnaik is expected to share insights on how legacy organisations can balance tradition with innovation, while leveraging technology, data, and digital channels to stay relevant for new generations of consumers.

Patnaik was elevated to Managing Director of LIC of India in June 2025. Born in 1968, he joined LIC of India in September 1990 as a Direct Recruit Officer. He is a Graduate with Physics (Honours) and holds Master's Degree in Public Administration. He is also Fellow of Insurance Institute of India and also holds a Diploma in Health Insurance. Prior to taking charge as Managing Director of LIC, Patnaik was Executive Director (Investment-Front Office) and Chief Investment Officer of the Corporation.

In a career span of 35 years in the Corporation, Shri Patnaik has occupied important positions across many geographies. He was the Senior Divisional Manager of Indore and Jamshedpur Divisions and also worked as Regional Manager (Mktg/CLIA) in Eastern Zone. He has made his mark in the areas of Marketing, Customer Servicing and Investment in various capacities over the years.

Patnaik’s address will serve as a valuable contribution to all marketers with key insights on how established players can harness technology without losing their brand identity. By sharing LIC’s journey and his leadership experience, he will inspire both legacy companies and independent digital agencies on the possibilities of reinvention in today’s connected era.

With an agenda focused on knowledge-sharing, the iDAC 2025 conference aims to foster conversations around creativity, digital transformation, brand building, and the future of independent agencies in an evolving marketplace.